Cognitive Dissonance
Theory of Cognitive Dissonance
Contents
Introduction to the Theory of Cognitive Dissonance…………………………………………………………..3
Theories and Research in Cognitive Dissonance………………………………………………………………….4
Cognitive Dissonance - Driving the Escalation of Commitment…………………………………………..6
Cognitive dissonance in the workplace……………………………………………………………………………….8
WAYS TO REDUCE COGNITIVE DISSONANCE……………………………………………………………………….9
HOW CAN A MANAGER/ORGANIZATION HELP REDUCE COGNITIVE DISSONANCE…………….10
Introduction to the Theory of Cognitive Dissonance
Cognitive dissonance is an incompatibility between two or more attitudes or between a behavior and attitude. It is an uncomfortable feeling caused by holding conflicting ideas simultaneously. In …show more content…
This book gave an inside account of the increasing belief which sometimes follows the failure of a cult's prophecy.
The believers met at a pre-determined place and time, believing they alone would survive the Earth's destruction. The appointed time came and passed without incident. They faced acute cognitive dissonance: had they been the victim of a hoax? Had they donated their worldly possessions in vain? Most members chose to believe something less dissonant: the aliens had given earth a second chance, and the group was now empowered to spread the word: earth-spoiling must stop. The group dramatically increased their proselytism despite the failed prophecy.
Theory and Research
Important research generated by the theory has been concerned with the consequences of exposure to information inconsistent with a prior belief, what happens after individuals act in ways that are inconsistent with their prior attitudes, what happens after individuals make decisions, and the effects of effort expenditure. Based on the experiments Cognitive Dissonance can be classified into 4
Contents
Introduction to the Theory of Cognitive Dissonance…………………………………………………………..3
Theories and Research in Cognitive Dissonance………………………………………………………………….4
Cognitive Dissonance - Driving the Escalation of Commitment…………………………………………..6
Cognitive dissonance in the workplace……………………………………………………………………………….8
WAYS TO REDUCE COGNITIVE DISSONANCE……………………………………………………………………….9
HOW CAN A MANAGER/ORGANIZATION HELP REDUCE COGNITIVE DISSONANCE…………….10
Introduction to the Theory of Cognitive Dissonance
Cognitive dissonance is an incompatibility between two or more attitudes or between a behavior and attitude. It is an uncomfortable feeling caused by holding conflicting ideas simultaneously. In …show more content…
This book gave an inside account of the increasing belief which sometimes follows the failure of a cult's prophecy.
The believers met at a pre-determined place and time, believing they alone would survive the Earth's destruction. The appointed time came and passed without incident. They faced acute cognitive dissonance: had they been the victim of a hoax? Had they donated their worldly possessions in vain? Most members chose to believe something less dissonant: the aliens had given earth a second chance, and the group was now empowered to spread the word: earth-spoiling must stop. The group dramatically increased their proselytism despite the failed prophecy.
Theory and Research
Important research generated by the theory has been concerned with the consequences of exposure to information inconsistent with a prior belief, what happens after individuals act in ways that are inconsistent with their prior attitudes, what happens after individuals make decisions, and the effects of effort expenditure. Based on the experiments Cognitive Dissonance can be classified into 4