Coffee shop business in India

Topics: Coffee, Espresso, Coffee preparation Pages: 4 (1568 words) Published: September 26, 2013
Coffee parlour in India hotting up

Question 1)
With coffe being the hot beverage in india. The consumption of coffe in in india is done in south of india The concept of a café today is not merely about selling coffee, but about developing a national brand Barasita : growth : Barista coffee was establishes in 1999 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new outlet opening nationally everywhere. Barista has very wide variety of product to offer from Arabian coffee to Brazilian coffee seeds. Not only coffee but also in teas Assam chai, Darjeeling tea to early grey, and in eatables and sides it has coffee rolls, walnut brownie. It has chocolate chip muffins ect . it has maximum of the items to satisfy a short time hunger. And satisfy the taste buds for all kind. They also merchandise they products like tiramisu flavor , coffee mugs. Every month it introduced and focused on a particular type of coffee. The idea was to change customer’s occasional indulgence and make it a habit and educate them about the original coffees. t also developed store-in-store concept by focusing on themes that compliment coffee, such as music, books and art. Barista entered into marketing tie-ups with planet M, crossword and Ebony to set up it Espresso’s at the corner. It also wanted to enter into co-branded marketing tie-ups with several banks for credit cards. Barista entered home brew segment with freshly grounded coffee. Barista planned to tie-up with ABN amro for opening “Banlafes”. This concept helps to ‘bank at leisure” enabling customers to visit the bank after banking hours on any day in an informal and friendly environment. t even tied up with BPCL to open coffee...
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