coffee shop

Topics: Coffee, Corporation, Business law Pages: 13 (1679 words) Published: August 12, 2014

A Baby Feasibility Study
Presented to
The Faculty of the Hotel and Restaurant Management
Baguio School of Business and Technology Inc.

In Partial Fulfillment
Of the Requirements
For the Subject
Work Analysis, Lay-out and Design

John Ericson P. Amistad

August 2014
Background and Rationale

‘Studying the fundamental reasons why the proponents aim to establish a business coffee shop’.

A coffee shop or cafeteria businesses are already popular worldwide, too many names, establishment and products. Almost every coffee shop businesses stay long because of satisfying income. How about innovation to this business that have a risk but can probably maximize profit. Mobile coffee shops that acquired equipments that almost within a vehicle that travels to different places is definitely unique and new that’s why it is feasible. The proponents are aiming to study the reasons this business should be implemented and figured out a solution to all the problems that may encounter to the research. These are some reasons and problems:

1. An innovation should have a perfect research before implementing and it is bit difficult to introduce to the mass market.

2. Risky is involved because it can easily bump by other cars that it may destroy the vehicle full of machineries and high value assets and equipment that can probably explode.

3. Implementing is one of the hardest part because it has a lot of process and there were only few high-ways to trip, also it has limited places to go like traveling at the urban areas and primary highways.

4. Supply of coffee beans can be also limited, Benguet, the province itself produce supply of resources wherein the harvest is by season.

5. The weather of course can cause the profit loss especially here in Benguet where rainy season is mostly half-year.

I. Project Summary

I.1 Name of the Business
“ Clique Mobile Café
Clique is the proposed name of the business because it’s a converted vehicle that in just one click it is transformed into a business mobile and it has Wi-Fi. In addition, ‘mobile’, as the word itself, it can travel to one place to another while the mobile itself is the kitchen.

I.2 Business Logo

I.3 Location
Burnham Park Baguio City, Benguet

I.4 Descriptive Definition of the Project
Clique Café is a coffee shop that serves not only beverages but includes food, bread and pastry products. It has small kitchen, machineries in making coffee and pastry products and a small portable comfort room. The dining is an open area just outside around the vehicle wherein all the tables and chairs are portable including the tabernacles and tent that covers the place. It has a dimension of 21ft x 9ft x 9ft. It’s a food and beverage business which the main product is coffee. It travels to different places where people usually hang-out. Clique Café serves some beverages such as herbal tea, hot and cold Chocó coffee.

I.5 Vision and Mission


We aim to travel nationwide to provide the best quality coffee and bread for breakfast in every Filipino household that can purchase our most affordable product. We intend to promote tourism and make our own trademark name of coffee product that positions ourselves as premier coffee shop nationwide. Mission:

To provide the best quality and most satisfying offer product with high standard services. To continuously promote teamwork and excellence in our establishment and provide a good environmental relationship between our employees and customers.

I.6 Objective
There are two main products we aim to provide to our market. Our café will establish the commonly used style of coffee which is serving coffee and bread. But we want to make name for our own product. We aim in making our very own unique taste for our products that our market would want to have. We strongly believe that this would be possible by the aid of...
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