Coffee Club in Singapore

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Table of Content

Cover.........................................................................................1

Table of Content.......................................................................2

Introduction..............................................................................3

Existing Corporate Strategies In Coffee Club...................................4
Environmental Influences Affecting Operation Of Company...........5
SWOT Analysis Performing In Coffee Club.....................................8
New Employees Introduced To Company........................................12
Appropriate Training Method In Coffee Club..................................13

Conclusion................................................................................15

Reference..................................................................................16

Introduction

Coffee club is a coffee chain in Singapore with more than 25 locations. It is a place where brings you with excellent service and wonderful taste.This project may get through this coffee house to discuss about the whole business during the 15-developing process.

The way that coffee club can make such succeed is due to the various strategies and perfect training method system. The basic structure of the company was controlled excellently by both inter causes and outer causes.By doing this project, we aim to introduce the each section by its using strategies to acknowledge the process of coffee club operation.

Existing Corporate Strategies In Coffee Club

There are many competitive strategies being used in coffee club such as growth strategy, stability strategy, retrenchment strategy and combination strategy.

Growth Strategy
Growth strategy is used for increasing level of its operation. This aims to decide the direction for the enlarging the