Coffee Business Plan

Powerful Essays
Topics: Coffee
TABLE OF CONTENTS:

• Company Profile • Theme Coffee • Coffee In India • Why Bangalore • Description – “Coffee Buzz” A mega coffee fest • Marketing Plan • Human Resource Plan • Finance Plan Company profile

Event Etc is an event management company owned by two partners Nikhil. Sardesai & Prashant Vastrad of Bangalore. The office is located in heart of the city on Mahatma Gandhi road.

Event Etc as the name suggest is an event management company, with dynamic human capital. After the successful show of bringing real Madrid in India last year, now the latest challenge is to celebrate a city with coffee festival organized by Indian coffee industry association.
Event Etc will be conducting this festival in Bangalore to start with. And then carried to other parts if successful.

Theme Café:

The café culture that is spreading across the cities in the country is pushing up the domestic coffee consumption.
This coffee culture has been spawned and takes forward by several coffee chains. Such as CCD, TATA Mr. Bean Coffee Junction (TATA Coffee), Barista, Coffee World, Costa Coffee and Quickys which are slowly but surely opening up to garner market share. These players are gearing up to face competition from global coffee majors such as Starbucks and others who are planning g to enter Indian Market as soon as they get permission for FDI in retailing.

Coffee consumed in these cafes mainly includes latte, mocho, Cappuccino, Espresso, Friazzo and even Perennial Old Favorite, filter coffee.
Over and above actually consuming coffee, consumers have begun to seek an experience and place a premium on brand and quality of service. The coffee association of India (CAI) has come forward to enhance the booming coffee market. CAI has planned to come up with a concept of having a coffee fest in Bangalore City.
As cafes are hangouts for the youth theses are not just places where people come to consume

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