Coffee and Starbucks
Starbucks Organization Analysis Project
BUS 551 – Seminar in Organization Theory & Behavior
Abstract This project tells that the history of Starbucks what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. To move in 1980s and 1990s, their Company did well, and Seattle became coffee-crazy, and beyond Seattle to go through rest of the United State, then the entire world. In 2000s, Starbucks became a public traded company. Starbucks trended to international that has more than 15,000 locations in over 40 countries. Starbucks never stopping on selling coffee, they initiated several other product and brand extensions. For instance, to distributed whole bean and sold coffee to supermarket. Nowadays, Starbucks is the leader in the coffer industry, and it is almost monopoly the while coffee marketing. Starbucks is like fashion and culture in the society, and it is good place to gather. In our project, they are seven topics what are vision, mission, strategies, and goals; structure including its use of teams; External environment; management of change; culture and ethical values and practices; management of training and workforce diversity and leadership styles. We are going to explain how successful Starbucks it is because it is almost prefect without any improvements.
Key word: Mission, principle, strategy, organizational structure, change management, leadership.
Mission and Principles For each organization, having a purpose is very important. The mission statement helps organization and business set a correct direction to develop. It also could help the decisions making and guide the actions of members in organization and business. The mission statement always changing as time goes by. Starbucks has changed the mission statement because of recession and increased competition a few years ago. The old mission statement of Starbucks is
BUS 551 – Seminar in Organization Theory & Behavior
Abstract This project tells that the history of Starbucks what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. To move in 1980s and 1990s, their Company did well, and Seattle became coffee-crazy, and beyond Seattle to go through rest of the United State, then the entire world. In 2000s, Starbucks became a public traded company. Starbucks trended to international that has more than 15,000 locations in over 40 countries. Starbucks never stopping on selling coffee, they initiated several other product and brand extensions. For instance, to distributed whole bean and sold coffee to supermarket. Nowadays, Starbucks is the leader in the coffer industry, and it is almost monopoly the while coffee marketing. Starbucks is like fashion and culture in the society, and it is good place to gather. In our project, they are seven topics what are vision, mission, strategies, and goals; structure including its use of teams; External environment; management of change; culture and ethical values and practices; management of training and workforce diversity and leadership styles. We are going to explain how successful Starbucks it is because it is almost prefect without any improvements.
Key word: Mission, principle, strategy, organizational structure, change management, leadership.
Mission and Principles For each organization, having a purpose is very important. The mission statement helps organization and business set a correct direction to develop. It also could help the decisions making and guide the actions of members in organization and business. The mission statement always changing as time goes by. Starbucks has changed the mission statement because of recession and increased competition a few years ago. The old mission statement of Starbucks is