Coffee

Topics: Coffee, Starbucks, Howard Schultz Pages: 4 (1574 words) Published: July 27, 2013
Organization culture has been defined and studied in many and varied ways. Culture is defined as the set of key values, beliefs, understandings, and norms shared by members of an organization (Daft, 2012). The culture of an organization is going to play a big role in the success of the company. No matter how big or how small the company is, maintaining a culture that all employees can live by. Having all employees on board with the company’s mission will pay off a great deal in the long run. Starbucks is one of the premier coffee shops in the United States and their mission tell consumers what they do to maintain a huge customer base, to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (www.starbucks.com). This paper will help consumers understand Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.

When people think coffee, they think Starbucks. Starbucks has become a hot commodity when it comes to consumers and their coffee. When people go to a Starbucks, they already know what they are getting, specialty coffee, great customer service and a nice cozy place to relax and just kick back. From the CEO on down to the baristas, Starbucks has developed a culture that sets them apart from other coffee shops around the world. Their success can be credited to the customer service. Anyone in a business knows that customer service is very important and can determine the success of a company. Starbucks thrives on ensuring that the baristas develop positive relationships with all customers. By doing this, customers will start to become loyal to the company. Loyal customers will keep Starbucks competitive in a market that a lot of people seem to be fond of because when people get up in the morning, nothing may be more refreshing then a cup of coffee. The Starbucks organization wants all its customers to feel like they are part of something special when they purchase a...

References: Campbell, A. (2009, November 09). Organizational culture. EZine Articles, Retrieved from http://ezinearticles.com/?Organizational-Culture&id=3203513 July 23, 2013
Daft. (2012). Management. (10th ed.). Mason, OH: Cengage Learning.
Gallo, C. (2012). Starbucks ceo: Lesson in communication skills. Forbes, Retrieved from http://www.success.com/articles/1272-rekindling-the-heart-soul-of-starbucks?page=2 July 23, 2013
Shayon, S. (2013, March 08). [Web log message]. Retrieved from http://www.brandchannel.com/home/post/Starbucks-Customer-Loyalty-030813.aspx July 23, 2013
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