Coffe Club
Coffee club’s vision, mission and goals
Vision :
“To be a global leader in retail food and franchising (about us 2011).
Mission:
Coffee club’s missions are focus on the consumers, which is provide: * Good food, great service, and excellent coffee * A welcoming relaxed meeting place enriching contemporary * The answer a question “where will I meet you?” (about us 2011)
Goals:
The coffee club’s goals are: * Proving a relaxed place where people can hang out with friends or gather with their family * Our aspiration is that coffee club will be well-known worldwide * To open new stores every fortnight in the next five years and is targeting 500 stores in 2020 * The coffee club brand (Australia and international) expect to reach revenue growth of 18.2% * The coffee club Australia expects to see revenue growth of 13.6% within next year * The coffee club group and its associated Brands expects to see revenue growth of 29% globally * The coffee Club Group and its associated Brand expects to see revenue growth of 25.4% in its domestic operations (the coffee club 2012)
Competitor Chart
| Core products | Facilitating product | Strengths | Weakness | Value | Existing competitors | | | | | | Starbucks | Blended beverages, smoothies, gourmet coffee, Frappuccino | Sandwiches, wraps, Panini, fruit, bottled drink, breakfast, bakery, bistro boxes | International branding, and high visibility and strategic location | The product price charged is expensive, and lack of gourmet food on the menu | Eco-friendly company, the enhance coffee experience | Hard Rock Cafe | American dinner, legendary burger cocktail and mocktail drink | Desert, bar menu, and Hard Rock’s rock and roll merchandise. | Have life music, one of successful international restaurant, and the café have unique concept | Focused target market “medium and high income” might lose out to other competitors. | Provide consumer services and
Vision :
“To be a global leader in retail food and franchising (about us 2011).
Mission:
Coffee club’s missions are focus on the consumers, which is provide: * Good food, great service, and excellent coffee * A welcoming relaxed meeting place enriching contemporary * The answer a question “where will I meet you?” (about us 2011)
Goals:
The coffee club’s goals are: * Proving a relaxed place where people can hang out with friends or gather with their family * Our aspiration is that coffee club will be well-known worldwide * To open new stores every fortnight in the next five years and is targeting 500 stores in 2020 * The coffee club brand (Australia and international) expect to reach revenue growth of 18.2% * The coffee club Australia expects to see revenue growth of 13.6% within next year * The coffee club group and its associated Brands expects to see revenue growth of 29% globally * The coffee Club Group and its associated Brand expects to see revenue growth of 25.4% in its domestic operations (the coffee club 2012)
Competitor Chart
| Core products | Facilitating product | Strengths | Weakness | Value | Existing competitors | | | | | | Starbucks | Blended beverages, smoothies, gourmet coffee, Frappuccino | Sandwiches, wraps, Panini, fruit, bottled drink, breakfast, bakery, bistro boxes | International branding, and high visibility and strategic location | The product price charged is expensive, and lack of gourmet food on the menu | Eco-friendly company, the enhance coffee experience | Hard Rock Cafe | American dinner, legendary burger cocktail and mocktail drink | Desert, bar menu, and Hard Rock’s rock and roll merchandise. | Have life music, one of successful international restaurant, and the café have unique concept | Focused target market “medium and high income” might lose out to other competitors. | Provide consumer services and
References: About us. 2011. The coffee club. Accessed January 7, http://www.coffeeclub.com.au/about-us/. Wright, James. 2012. The Coffee Club announces major national and international expansion plans on back of significant 2011 growth. Accessed January 6, http://www.coffeeclub.com.au/assets/Media-Centre/The-Coffee-Club-expansion-2012.pdf. the coffee club announces expansion plan. 2012. The culture. http://www.cafeculture.com/cafeindustry/industrynews/the-coffee-club-announces-expansion-plans