Topics: Coir, Erosion control, Coconut Pages: 32 (9807 words) Published: February 14, 2013
Corporate Mission Statement
“To contribute to the immediate rehabilitation of degraded lands and address the growing global problem of environmental degradation while, at the same time, provide livelihood opportunities to low-income families in Philippines. “ COMPANY INTRODUCTION

With JUBOKEN Enterprises Incorporated as its main proprietor, CocoTech is the country’s leader in the application of coir-based erosion control products in arresting soil erosion, protecting eroded slopes, rehabilitating degraded landscapes, ecological restoration, and combating other forms of land degradation. Juboken is focused mainly on production, whereas CocoTech is focused on execution of various bio-engineering projects and marketing (both retail and export). The company operates with subcontracting and sister companies in the coconut producing areas all around the country. CocoTech buys products from outside the Bicol region occasionally, but preferably buying of products from the Bicol region for reasons of quality control, logistics and efficiency. Through the company's marketing partnership with CocoTech, demand for the products has increased tremendously. A recipient of the prestigious Golden Shell Award from the Philippine Government’s Department of Trade and Industry, Coco Technologies Corporation (CocoTech) – with its major partner Juboken Enterprises, Inc. (JUBOKEN) – is the leading bioengineering company in the Philippines. More than just a business venture, CocoTech aims to address the growing global problem of environmental degradation, while economically empowering the marginalized coconut farming communities. CocoTech aspires to contribute to the immediate rehabilitation of degraded lands while, at the same time, provide livelihood opportunities to low-income families in the Philippines. As part of its goal of economic empowerment for marginalized communities and households, more than 60% of revenues go directly to producer-families and/or communities while 50% of after-tax income will support sustainable enterprise projects – i.e. projects that are ecologically sound, economically viable and community oriented. The company engages in the manufacture and marketing of coconut husk derived and related products. Specific products manufactured are baled decorticated fiber, soil erosion control products, horticultural products and coconut fiber pads. The company also designs and implements bioengineering erosion control installation and river bank and shoreline rehabilitation. The Beginning of JUBOKEN Enterprise

Juboken was established by Dr. Justino R. Arboleda in 1994 and since then has been one of the main pioneers and innovators of the Philippine Coconut Coir Industry. Juboken Enterprises – derived from the names of his wife, Julie, Dr. Bo and their son, Ken – which incidentally, according to Dr. Bo, is also a Japanese word meaning “important adventure.” Dr. Arboleda's, or 'Bo's has spent a major portion of his professional life is in the academic community. He rose from the ranks to become Dean of the Bicol University College of Agriculture (BUCA) from '87-'94. During this time, he headed several projects supported by local and international agencies. Later he transformed himself into an entrepreneur to prove that technologies developed in the University can be viable business ventures and are, therefore, bankable. Thus, he filed a leave of absence to organize a pilot coconut fiber factory. Its main product is a biodegradable geo-textile, a mat made from coconut husk fiber that is used as anti-soil erosion material. The geo-textile has promising market potentials in China. When he started Juboken, Dr. Bo was the president-salesman-supervisor-driver rolled into one while Julie was the treasurer. Six skilled undergraduates were hired and as Dr. Bo’s business grew, they were promoted and are now supervisors and managers. What started as a family adventure is now a community enterprise. Juboken now has 49 employees and its...
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