Cocoa Delights

Good Essays
‘Get in touch with your dark side’
MEDIA PLAN
Period: July 2010–June 2011

10 Chocolate Parade
Melbourne, VIC, 3181, Australia
Phone: 123-456-7890
Fax: 123-456-7890
Email: mediaplanning@cocoadelights.com
Web Site: http://www.cocoadelights.com
Contact: Coco Jones

Table of Contents

Executive summary
Business description
Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation.
We dare to create the unconventional.
Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise.
Cocoa Delights is the first company in Australia to process more than ten different types of cacao from several countries, selecting only the finest cacao beans available. With chocolate factories in the Yarra Valley wine region of Victoria we currently manufacture and distribute exclusive handmade, partly handmade and machine-made chocolate products.
The Dark Decadence range has recently been expanded and now gives dark chocolate connoisseurs the choice of 70%, 80% and 90% cacao content and allows dairy intolerant customers, vegans, organic eaters and those on strict, low G.I. diets to partake in the delightful indulgence they may have previously thought was off limits.
Vision for the future
Cocoa Delights will be the highest quality Australian chocolate available, blending locally sourced sugar, fruit, nuts and dairy products with imported cacao. Cocoa Delights will capitalise on the health benefits of dark chocolate and offer the largest range of dark chocolate varieties and products tailored to

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