Cocoa Cola Strategy Research
Strategic Management Coca-Cola’s mission is to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference. PepsiCo’s mission statement is: we believe that being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. PepsiCo is a successful producer of both beverage and packaged food products. It has a restaurant division and made a strategic decision to separate that division known as YUM. Both Coca-Cola and PepsiCo have accomplished their organizational goal by their effective strategic management. From their mission statements and values of the companies, it appears that the main goal for Coca-Cola is to maximize profit through their portfolio of quality beverage brands
(product oriented), whereas PepsiCo focus on achieving business and financial success while leaving a positive imprint on society (customer oriented).
Coca-Cola and PepsiCo have been using various growth strategies. They are both growing through concentration primarily. Coca-Cola has grown to be the number one provider of sparkling beverages, juice and juice drinks, and ready-to-drink teas and coffees globally. Coca-Cola first started by expanding into Canada, Cuba and Panama in 1906. Then it entered into the Asian market in 1912. The exponential growth of Coca-Cola began when it grew horizontally either by inventing brands like Coca-Cola Zero or by acquiring others like Minute Maid. Currently, Coca-Cola has over 500 brands in more than 200 markets worldwide.
PepsiCo shares similar concentration growth structure as Coca-Cola. PepsiCo has entered India 1989 and since then has outgrown Coca-Cola and became one of the largest food and beverage. Ever since 2007, PepsiCo started to invest more money in the emerging and developing markets. Currently, more than 45% of PepsiCo`s revenue came from outside the United States, and approximately 43% came from the emerging and developing
(product oriented), whereas PepsiCo focus on achieving business and financial success while leaving a positive imprint on society (customer oriented).
Coca-Cola and PepsiCo have been using various growth strategies. They are both growing through concentration primarily. Coca-Cola has grown to be the number one provider of sparkling beverages, juice and juice drinks, and ready-to-drink teas and coffees globally. Coca-Cola first started by expanding into Canada, Cuba and Panama in 1906. Then it entered into the Asian market in 1912. The exponential growth of Coca-Cola began when it grew horizontally either by inventing brands like Coca-Cola Zero or by acquiring others like Minute Maid. Currently, Coca-Cola has over 500 brands in more than 200 markets worldwide.
PepsiCo shares similar concentration growth structure as Coca-Cola. PepsiCo has entered India 1989 and since then has outgrown Coca-Cola and became one of the largest food and beverage. Ever since 2007, PepsiCo started to invest more money in the emerging and developing markets. Currently, more than 45% of PepsiCo`s revenue came from outside the United States, and approximately 43% came from the emerging and developing