Coco Chanel's Influence on the Apparel Industry

Topics: Little black dress, Clothing, Fashion Pages: 3 (803 words) Published: May 18, 2014
Coco Chanel’s Influence in the Apparel Industry

Coco Chanel’s influence in the fashion industry began over a century ago during the 1920’s. Chanel embraced the essence of the “Roaring Twenties” which was all about becoming “someone” and separating yourself from the old and beginning a new life. Chanel focused on the newly found needs and desires of women and designed her fashion around what women had wanted. Not only did Coco Chanel pave the way for modern fashion, she also created innovative ideas using fabrics that were traditionally used for menswear. These fabrics were incredibly durable which allowed Chanel to construct new designs with less fabric than what would have been traditionally used. One of the major fabrics that Chanel included in her lines again and again was wool jersey. This fabric is comfortable and easy fitting, but at that time, had not been considered suitable for fashionable clothing. This was an incredible influence that Chanel had in the fashion industry because she showed the world that wool jersey’s can be used in fashionable clothing.

Coco Chanel also had created a modern spin on embroidery for women’s clothing. Instead of using more fabric, such as lace, Chanel decided to decorate the clothing using beading and embroidery. Coco Chanel also frequently accessorized her clothing with multiple strands of pearls, quilted handbags, sling-back ivory pumps with black toes and of course, her combination of jewels with sportswear. All of these accessories are still used to accentuate Chanel’s clothing present day and have also set Coco Chanel’s clothing apart from the rest from the very start.

Chanel also changed the way women’s clothing looked on women. Prior to the innovation of Coco Chanel, a women’s body was split into two halves—upper and lower. Chanel modified this and found continuity and symmetry throughout the entire torso. Chanel is also known for “letting go of the waistline” and created the style which we...
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