Coca Cola Vs Pepsi

Topics: Coca-Cola, PepsiCo, Pepsi Pages: 3 (836 words) Published: March 10, 2015
1. Promotion:
Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go, created santa clause so people would drink their product during summer, they also put a lot of money into having their commercials playing during big events such as the super bowl from 2009 to 2013, coke has spent 62.3 million dollars on adds during the super bowl alone. 94% of the population right not will recognize the coca cola red and white logo. 2. Place:

The coca cola headquarters is located in Atlanta Georgia; it hasn’t changed since it was first created. However, they have factories to make their product all over the world, and ship coca cola out to over 200 different countries. According to The Big Story, Mexico consumes the most coca cola, consuming 728 servings of 8 ounces each, followed by the united states with 403 servings of 8 ounces each day (estimated). Right now 3.1% of all beverages around the world are coca cola, so they have done an excellent job of spreading their product across the world. They are in the beverage selling industry, and have over 100 different kinds of juice drinks such as minute maid, Fruitopia, Fuze and Odwalla. 3. Price:

Each can of coke costs the company only 25 cents each to make, and each one sells for around 1.45$ therefor coke makes a huge profit for everything they sell. Although Coca-Cola revenue was 38% less than PepsiCo's last year, Coke generated more in soft drink revenue; around $28 billion vs. $12 billion however, coke own more drinks than its original, with all of cokes drinks, the company made 48'017'000'000$. 4. Product:

Coca cola is a soft drink cola product. It is a very unique cola, because studies have shown that people develop cravings for it only thirty minutes after consuming it. The recipe is only known to 5 people at a time, and the ingredients...
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