Coca Cola Swot Analysis

Topics: Coca-Cola, The Coca-Cola Company, Soft drink Pages: 4 (1219 words) Published: April 24, 2010
Company background:
The Coca cola company is now a largest soft drink company in the world. Coca cola became the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca cola was invented on May 1886 by Dr.John Stith Pemberton in Jaco’s Pharmacy in Atlanta, Georgia. The name Coca cola was suggested by Pemberton’s book keeper, Frank Robinson. He penned the name Coca cola in the flowing script that is famous today. Strengths:

Coca cola has been a complex part of the American culture for over a century. The images of the products has landed in many broadbands, and there pictures were taken deeply in the heart. The image is printed on posters, T-shirts, and hats. This is the most successful brand popularize in the world. In 2006, Coca cola is become one of the leading brand in globe top 100 brands. “Enjoy more than 685 moillion times a day around the world Coca cola stands as a smple, yet powerful symbol of quality and environment”(Allen,1995). Today, almost 230 kinds of products were produced in more than 200 countries, and the company is never give up to extend new market. Coca cola has the most workable bottling system, which allow the products packed to can, plastic bottles and glass bottles, that means their coke can meet different request for different consumers. In addtionally, Coca cola allow their authorised the local company to sell the products, it is a way to save time and money to built the transport network. Apart from the above strengths, Coca cola has a huge market share, which is about 44%, is higher than it’s competitor—Pepsi. This means people are more likely to buy products from Coca cola. For Coca cola, the market share rate is a important and useful power to grow and can help the company earn more revenue. Weakness:

Health is an important issue in 21st century. As we know, coke contains high sugar and caffeine content. In Sempeteber 2006, the...
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