Coca-Cola Sustainability Strategy

Topics: Carbon dioxide, Sustainability, Coca-Cola Pages: 3 (926 words) Published: October 9, 2013
Coca-Cola Enterprises is the largest manufacturer, distributor and marketer of non-alcoholic beverages and syrups in the world. As with many large corporations in today’s world, the company has made great strides in becoming more energy-efficient and environmentally conscious. The company’s new sustainability campaign “Deliver for Today, Inspire for Tomorrow” focuses on corporate and environmental sustainability with the goal of leading the industry in two major areas: energy and climate change and sustainable packing and recycling. Other areas Coca-Cola is investing in are community and charity iniatives and employee volunteering.

The ongoing damage caused by greenhouse gases to our planet’s ecosystem is devastating. Coca-Cola understands the need to reduce emissions for a low-carbon future and to do that the company first looked to manufacturing. They have placed energy meters on all equipment and manufacturing lines to identify and develop the most energy efficient processes. Additionally, the company has been implementing more energy-friendly lighting into their factories and exploring options with heat recovery. The company has been revamping their current factories globally with energy saving equipment while building new ones more ecofriendly. Their operation in Sweden has been running 100% on renewable energy since 2008 (Coca-Cola Enterprises, 2013). According to the Coca-Cola Company’s Sustainability Report 2011/2012, from 2008 to 2011, the company’s total sales volume increased by 35%, while emissions intensity(ratio of emissions to sales volume) decreased by 17% (Coca-Cola Company, 2012). Another way the company has been saving energy is by reducing emissions from cold-beverage vending machines. The company has said that by 2014, they “want to cut the carbon footprint of our cold drinks equipment by 35%”. The company is installing energy saving devices in many cold drink coolers and vending machines. It’s energy management tool that recognizes...
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