Preview

Coca Cola Sustainability Report

Good Essays
Open Document
Open Document
982 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca Cola Sustainability Report
Individual assignment for Sustainability (SEL)

I chose to deal with the American giant of soft beverage Coca-Cola. In its Corporate Responsibility & Sustainability plan, the company

This Sustainability report a quite interesting review based on stakeholders feedbacks, which will increase the brand transparency across its sustainability platform.
As a matter of fact the company is trying to focus on four main elements: water stewardship, energy efficiency and climate protection, sustainable packaging and healthy communities. The report also includes “Plan Bottle” technology, aimed at improving water use and increasing production level.

Primary activities

Inbound Logistics

Coca-Cola mentioned in its report that regarding the inbound logistics that it is going to reduce the fuel used for manufacturing its own fleets of trucks, van, cars and also the electricity used in all sites due to the machines. The future plan of Coca-Cola focuses on zero waste and low carbon emissions. It is going to be step by step but given that the giant produces a lot, even if it slow down its emissions by 1%, the result can be seen.

Operations

The company is going to limit its emissions of Fuel during the transport, and also its CO2 emissions. It is the first soft drink company to receive the carbon standard. In its report, Coca-Cola focuses also on partnership, member of the FTSE4Good Index, also in partnership with the university of Cambridge Sustainability Leadership Program. Signatory of the UN global compact.

Outbound Logistics

In terms of outbound logistics, the company is going to reduce the electricity used by its cooler and vending machines at its customers premises, business travel rail, air and the fuel used by its third-party distributors. Moreover, regarding the distribution, the firm is going to use alternative technologies and alternative fuels.

Marketing and sales

In terms of marketing and sales the company focuses more on the



References: Coca-Cola sustainability report (2011-2012)

You May Also Find These Documents Helpful

  • Good Essays

    The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According to the Coca-Cola website, the first point of the company’s mission is “to refresh the world” (The Coca-Cola Company, 2014) and they have achieved this time and time again due to their effective marketing strategies, commitment to communities, and sustainability. This paper will analyze the strategies behind its success, specifically the company’s logistics and channels of distribution for their products.…

    • 813 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Nourishing Our Planet encompasses Campbell’s commitment to finding ways to reduce their corporate environmental footprint through addressing areas such as energy, carbon intensity, water conservation, waste management, sustainable packaging, and sustainable agriculture. By the year 2020, Campbell’s goal is to “Cut the environmental footprint of our product portfolio in half (water and greenhouse gas [GHG] emissions/tonne product produced)” (Campbell’s…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Good Essays

    This year marks the 125th anniversary of my beverage of choice - Coca-Cola. Coca-Cola was created in Atlanta, Georgia, by pharmacist Dr. John Pemberton on May 8th, 1886 and in its first year only 9 glasses of the beverage were sold. Today, the Coca-Cola company sells 1.7 billion beverage servings per day on average, and its product portfolio has expanded to offer more than 3,500 beverage choices to consumers. One hundred and twenty-five years later, Coca-Cola is sold in more than two hundred countries worldwide – but that just scratches the surface of what the company is about. In addition to being the world’s number one beverage producer, Coca-Cola is leading the charge, around the world in sustainability; especially in the areas of waste reduction, renewable forms of energy and water conservation.…

    • 994 Words
    • 4 Pages
    Good Essays
  • Good Essays

    1) In line with the mission statement - to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis – Patagonia’s values and principals lie at the heart of their corporate strategy. Sustainability is at the center of the business. Its success is based on organization’s high level of commitment and dedication to the environment, being involved in delivering business results with breakthrough ideas and helping to create a better future. To make this possible, the company has three main areas of concentration, emphasis on quality, environmental impact and innovation. Patagonia’s green business strategy involves integrating it into all the company’s…

    • 582 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Today, corporate social responsibility is becoming more and more important. Many companies are looking to put in place a management system that care about ecology. In this perspective we will talk about a company that has set itself the mission of being green. We will see how they proceed to achieve their goals and how they could improve them.…

    • 660 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca Cola prides itself on being the world’s largest manufacturer, distributor and marketer of non-alcoholic beverages worldwide.[6] Although it usually acts as a distributor, it plans to take a more controlling interest in bottling operations in the future.[7] Coca Cola engages in significant marketing expenditures to keep its brand image strong.[8] Coca Cola discusses its four strategies for success: “driving global beverage leadership, accelerating innovation, leveraging balanced geographic portfolio, leading the Coca Cola system for growth.”[9] Some risks and challenges that Coca Cola has to face is adverse health warnings against the company, maintaining superb water quality for its beverages, staying competitive, and being socially responsible.[10]…

    • 711 Words
    • 3 Pages
    Powerful Essays
  • Better Essays

    Social responsibility is a large part of the company’s initiative. Coca-Cola publishes a sustainability report on their website every year which, gives insight to how they are handling social issues such as recycling, water use, human rights, and promoting healthy lifestyles to, name a few. In 2006 Coca-Cola became a member of the United Nations Global Compact ("United Nations (UN) Global Compact", 2011). Joining this organization strengthened Coca-Cola position on world ethical issues.…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Best Essays

    The Coca-Cola Company, now over 125 years in existence, continues to maintain its competitive stance in the global market of beverage consumption. The goliath company’s continued growth may be demonstrated by its ability to 1) identify global awareness of market trends and consumer demand, 2) identify and comply with environmental and regulatory requirements/enhancements, 3) analyze the impact of innovative projects and identify how these external influences directly impact the strategies implemented thus reducing competitive rivalry and competitors ability to take the lead in product substitution.…

    • 1379 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Johnson & Johnson, an American multi-national manufacturer of pharmaceutical, diagnostic, biotechnical, and personal hygiene products, works to put the needs of others first. As a leader in ethical behavior Johnson & Johnson has lead the way for many other companies. Johnson & Johnson understands the importance of caring for the environment and those around them. Before creating their extensive CSR strategy, Johnson & Johnson, followed “Our Credo” a set of values guiding decision making through the company. As a company, Johnson & Johnson, has many projects including a sustainability initiative, a giving initiative, and making their products healthier for the consumers and the environment.…

    • 1347 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Misuse of Ipads

    • 1734 Words
    • 7 Pages

    The Coca-Cola is one of the most popular and recognizable brands in the world. According to the social surveys, Americans associate “Coca-Cola” with the spirit of patriotism and as a reminder of a traditional American values and the lifestyle (Slater, 2000, p. 202). Coca-Cola being a brand with few decades’ history has a strong organizational culture and well-defined, structured mission and vision directions. On the of official webpage of the company it is said that…

    • 1734 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    The sustainability agenda has been a challenging one for global drinks giant CocaCola. As one of the world’s biggest brands, and an icon of American consumer…

    • 1480 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Social Impact

    • 571 Words
    • 3 Pages

    A multinational Corporation is a company that operates across national boundaries, (Schaefer, 2011). How does a multinational company with 300 different companies in 200 countries with one million employees like Coca-Cola go green and what is the social impact. The following summary will include a list of survey questions based on the Coca-Cola Company, the completion summary data, the summary data results, and the conclusion on the social effect.…

    • 571 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Favorite Brand Paper

    • 1366 Words
    • 5 Pages

    Coca-Cola is an exceptional brand because it has created its success with effective marketing tools. First, Coca-Cola incorporates social responsibility to their business. Social responsibility is a company’s obligation to improve its positive effects of society and reduce its negative effects (Perreault et al. 2011). Coca-Cola has mastered this concept by making positive improvements to lessen the effects of production on the planet. The company has prevented 5M metric tons of carbon dioxide…

    • 1366 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    These desires inspired them to help develop the sustainability index. With this initiative, they are helping to create a more transparent supply chain, accelerate the adoption of best practices and drive product innovation and ultimately providing their customers with information they need to assess products’ sustainability.…

    • 1674 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Sustainability Report

    • 2274 Words
    • 10 Pages

    More corporations tend to apply sustainability into their business operations. Woolworths as an Australian retail company, also add more emphasis on sustainable development. This report shows the reason why Woolworths take sustainable strategies in global business context for further development in the future. Firstly, the report offers a brief description for the background of Woolworths and presents the definition for sustainability. With the development of globalization, environmental problems also emerge increasingly, which will be a great threat for the survival and development of human beings. Therefore, a wide range of cooperation and big international environmental protecting system has been built by the international communities in politics, economy, technology and trade, as well as other aspects to cooperate for the purpose of gaining sustainable development. Hence, if companies desire to develop in the longer term, they should implement sustainable development strategies. According to Woolworths, it should take more social responsibilities to protect the environment and promote social development. Following this, the report will discuss the benefits of sustainable development from the perspective of economy. Subsequently, the report discusses the advantages of taking sustainability development and the reason why Woolworths take sustainability development. Finally, the report presents the way how the company could carry out sustainable strategies for the further development in the following days.…

    • 2274 Words
    • 10 Pages
    Best Essays