Coca Cola Research Proposal
Coca Cola Research Proposal Outline
December 11, 2013
Coca Cola Research Proposal
Doctor John Pemberton a pharmacist from Atlanta Georgia invented Coca Cola in May, 1886 (Bellis, 2013). The name of the product was created by Doctor Pemberton’s bookkeeper, Frank Robinson. A year later, Doctor Pemberton sold the Coca Cola formula to another pharmacist named, Asa Candler. Asa Candler purchased the formula for $2,300 and began to aggressively market the Coca Cola product. In 1890, Coca Cola became one of the most popular fountain drinks (Bellis, 2013). The success of Coca Cola is due to Asa Candler advertising campaigns. Independent companies licensed to sell Coca Cola drink, began to sale the product (Bellis, 2013). Today, Coca Cola is sold globally, and in keeping with the same principle in its innovation of creating and marketing Coca Cola products.
Aligning Coca Cola Vision, Mission, and Values
Coca Cola thrives on continuing to look ahead, understanding the trends as the world changes. Their future vision and mission surround creating long-term purpose for the company, in which provides a strategic plan for winning together with their bottling partners (Coca Cola Company, 2013) and “To refresh the world, To inspire moments of optimism and happiness, and To create value and make a difference” (Coca Cola Company, 2013). The Coca Cola’s values serve as the outline of their strategic plan and controller to every phase of the company, by labeling what the company need to achieve in effort to continue attaining sustainable and continued growth. Their values encompass leadership, collaboration, integrity, accountability, passion, diversity and quality. The Coca Cola Company focuses on the needs of their consumers, customers and franchise partners (Coca Cola Company, 2013). They go out into communities and listen, observe and learn from what the customers’ want. The Coca Cola Company has made a commitment to
December 11, 2013
Coca Cola Research Proposal
Doctor John Pemberton a pharmacist from Atlanta Georgia invented Coca Cola in May, 1886 (Bellis, 2013). The name of the product was created by Doctor Pemberton’s bookkeeper, Frank Robinson. A year later, Doctor Pemberton sold the Coca Cola formula to another pharmacist named, Asa Candler. Asa Candler purchased the formula for $2,300 and began to aggressively market the Coca Cola product. In 1890, Coca Cola became one of the most popular fountain drinks (Bellis, 2013). The success of Coca Cola is due to Asa Candler advertising campaigns. Independent companies licensed to sell Coca Cola drink, began to sale the product (Bellis, 2013). Today, Coca Cola is sold globally, and in keeping with the same principle in its innovation of creating and marketing Coca Cola products.
Aligning Coca Cola Vision, Mission, and Values
Coca Cola thrives on continuing to look ahead, understanding the trends as the world changes. Their future vision and mission surround creating long-term purpose for the company, in which provides a strategic plan for winning together with their bottling partners (Coca Cola Company, 2013) and “To refresh the world, To inspire moments of optimism and happiness, and To create value and make a difference” (Coca Cola Company, 2013). The Coca Cola’s values serve as the outline of their strategic plan and controller to every phase of the company, by labeling what the company need to achieve in effort to continue attaining sustainable and continued growth. Their values encompass leadership, collaboration, integrity, accountability, passion, diversity and quality. The Coca Cola Company focuses on the needs of their consumers, customers and franchise partners (Coca Cola Company, 2013). They go out into communities and listen, observe and learn from what the customers’ want. The Coca Cola Company has made a commitment to
References: Bellis, Mary (2013). The History of Coca Cola. Retrieved from http://inventors.about.com/od/cstartinventions/a/coca_cola.htm on Decemember 9, 2013. Our Company, (2013). Retrieved from. http://www.coca-colacompany.com/our-company/mission-vision-values.on December 9, 2013. Strategic Management Documentation (2013) Marketing Plan “Coca Cola” Retrieved from. http://someclick.blogspot.com/2009/01/marketing-plan-coca-cola.html on December 9, 2013.