Coca Cola Research
Topics: Soft drink / Pages: 36 (8942 words) / Published: Dec 15th, 2012

'12

Business Policy and Strategy

Table of Contents 1.0 Executive Summary 2.0 Introduction 3.0 Current Situation 4.1 Current Performance 4.2 Strategic Posture 4.0 External Factors (The Opportunities and Threats in SWOT) 5.0 Internal Factors- Competitive Capabilities 6.0 Strategy Suggestions and Alternatives Analysis 7.0 Implementation
8.0 Appendices
9.0 Citation

Executive Summary

Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving technologies. Coca-Cola will use its marketing tactics to help focus and separate themselves from their competitors.
With innovative developing technologies and government regulations in the industry, Coca-Cola needs to address vital matters related to its current performance, their next strategic moves, and their implementation tactics to fully incorporate a strategic operation.
To gain a broad insight, the following items need to be focused upon: 1. Keep themselves informed of their customers' needs when it come to producing new alternative beverages. 2. Focus on the strategies that will keep them ahead of their competitors. 3. Always strive to be first in the alternative beverage market.
There are many complications and opportunities within this market. With the right resources, Coca-Cola will be profitable by effectively reaching their target goal to gain additional market share in the industry versus other competing beverage companies and they should also save money by following through with what they believe will work for them.

Introduction
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The



Bibliography: Kent, Muhtar. 2011 Annual Review. 1 April 2012. 23 11 2012 <http://www.coca-colacompany.com/annual-review/2011/pdf/TCCC_2011_Annual_Review.pdf>. http://beta.fool.com/makinmoney2424/2012/11/05/coca-cola-company-strengths-weaknesses-opportuniti/15796/ Britannica.com (2001) Coca Cola. (2006). 22 November. http://www.coca-cola.com. Hayes, Jack (1996). "Dr. John S. Pemberton (Inventor of Coca-Cola)." Nation 's Restaurant News 25 November. http://memory.loc.gov/ammem/ccmphtml/colainvnt.html. Murray, Barbara Oliver, Thomas. The Real Coke, the Real Story. New York: Random House, 1986.

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