When we were deciding the product to choose we thought about several options but finally we chose Coca Cola Zero because it is a product that is innovative and that could give a lot of information, for example the competitors or the customers that buy these type of drinks. On the other hand we choose Coca Cola Zero because of the enormous marketing strategies and plans that the management of Coca Cola have since a lot of years ago and still innovating it with new ideas and new types of advertisement. Coca Cola Zero is a young and sporty beverage and this is another reason for choosing this product. Finally are option, Coca Cola Zero, because, Coca Cola is a international company that has been a lot of years distributing beverages to the owl world, and because of that we thought it was the best option to work on, because of the amount of information exciting and the amount of competitors.
CHAPTER 2: MARKETING ENVIROMENT
1.- PODUCT’S DESCRIPTION
Coca-Cola Zero is the newest product created by The Coca-Cola Company. It is a type of soda that was specially made for diabetic people. Coca-Cola zero, as its own name shows, has 0% sugar, and, as consequence, 0% calories. Apart from that, it is said that one of the main reasons why this product was created is that men did not want to buy Coca-Cola Light, just because it is supposed to be a drink for girls that don’t want to get the amount of calories that the regular Coke has.
Coca-Cola zero appeared in Spain in June 2006 as a new face of Coca-Cola Light: it is focused on men and young people (around 18 and 25) who look for the same flavour as always, but with the advantage of being sugar free, so that, being calories free too. Owing to focus on a different public, the design is different as well: is more modern and eye-catching. Its launch was a great success, and little by little the number of customers is increasing.
One of the secrets for its success was keeping the