Coca Cola India Summer Project Report
The Coca Cola Company [pic]
[pic] The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, the world’s best-known brand, The Coca-Cola Company markets four of the world’s top-five soft drink brands, including Coke, Diet Coke, Fanta and Sprite. The company’s beverage products encompass nearly 400 brands — including non-carbonated beverages such as waters, juices, sports drinks, teas and coffees.
[pic] Throughout the world, no other brand is as immediately recognizable as Coca-Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different languages, The Coca-Cola Company is part of the fabric of life in each of the communities we serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace, preserving the environment and strengthening the community.
[pic] With its worldwide presence, The Coca-Cola Company and its local bottling partners have also become known as trusted and involved neighbors through their support of education, youth development, sports programs and other community initiatives.
Company’s Promise
[pic] The organization is more than the sum of its products and services. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise.
[pic]
[pic] All of it’s success, both past and future, is a product of this promise. The growth hinges upon their ability to build and nurture relationships—with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share owners. Further, as they help to build thriving communities all around the world, they seek to ensure a healthy and sustainable marketplace for their beverages—today, and far into the future.
Brands
[pic] The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, the world’s best-known brand, The Coca-Cola Company markets four of the world’s top-five soft drink brands, including Coke, Diet Coke, Fanta and Sprite. The company’s beverage products encompass nearly 400 brands — including non-carbonated beverages such as waters, juices, sports drinks, teas and coffees.
[pic] Throughout the world, no other brand is as immediately recognizable as Coca-Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different languages, The Coca-Cola Company is part of the fabric of life in each of the communities we serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace, preserving the environment and strengthening the community.
[pic] With its worldwide presence, The Coca-Cola Company and its local bottling partners have also become known as trusted and involved neighbors through their support of education, youth development, sports programs and other community initiatives.
Company’s Promise
[pic] The organization is more than the sum of its products and services. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise.
[pic]
[pic] All of it’s success, both past and future, is a product of this promise. The growth hinges upon their ability to build and nurture relationships—with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share owners. Further, as they help to build thriving communities all around the world, they seek to ensure a healthy and sustainable marketplace for their beverages—today, and far into the future.
Brands