Coca-Cola Fizz Factor
Case #4 Fizz Factor
1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses; financial, physical, human, intangible, and structural-cultural resources. It is because of their Global nature that I believe that they have these resources, and these are needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that their capabilities must stretch through culture so I do believe it is very hard to develop unique resources and distinctive capabilities. However, because of the resources behind them in some ways it is easier to develop strategies and gain that competitive advantage.
2) Coca-Cola has a number of distinctive capabilities. Its brand is one by itself, they have created a competitive advantage just by their name, Coca-Cola is known globally and it is a testament to the organization that it is so powerful. Another distinctive capability would be the shape and design of their bottles and cans, it may not seem like much but it can create nostalgia for and again turn in to a competitive advantage. Also with the patent for their designs it makes it impossible for competitors to imitate and take away that competitive advantage.
3)
127 Years of Happiness – This is a major strength; Coca-Cola’s history and tradition automatically give it credibility and make customers trust the brand. Other newer competitors just cannot compete with this, however it is extremely important that they continue to change and innovate.
200+ countries – This may mean a global organization, but this brings about some weaknesses. You have to deal with so many different cultures, languages, climates, and beliefs that it can be very difficult to keep everyone happy and keep providing a quality product.
3500 products worldwide – Again this is like the example above, it can be very challenging due
1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses; financial, physical, human, intangible, and structural-cultural resources. It is because of their Global nature that I believe that they have these resources, and these are needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that their capabilities must stretch through culture so I do believe it is very hard to develop unique resources and distinctive capabilities. However, because of the resources behind them in some ways it is easier to develop strategies and gain that competitive advantage.
2) Coca-Cola has a number of distinctive capabilities. Its brand is one by itself, they have created a competitive advantage just by their name, Coca-Cola is known globally and it is a testament to the organization that it is so powerful. Another distinctive capability would be the shape and design of their bottles and cans, it may not seem like much but it can create nostalgia for and again turn in to a competitive advantage. Also with the patent for their designs it makes it impossible for competitors to imitate and take away that competitive advantage.
3)
127 Years of Happiness – This is a major strength; Coca-Cola’s history and tradition automatically give it credibility and make customers trust the brand. Other newer competitors just cannot compete with this, however it is extremely important that they continue to change and innovate.
200+ countries – This may mean a global organization, but this brings about some weaknesses. You have to deal with so many different cultures, languages, climates, and beliefs that it can be very difficult to keep everyone happy and keep providing a quality product.
3500 products worldwide – Again this is like the example above, it can be very challenging due