Coca Cola Environmental Factors Paper

An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements, demographics and their importance on top of physical infrastructure, cultural differences, social responsibilities, ethics versus legal obligations, political systems and international relations, and technology while analyzing the influence of the Foreign Corrupt Practices Act as well as local, national, and international legislation. For a successful marketing plan and business , it is important that the organization looks into how these factors could possibly affect their business globally and domestically. Coca-Cola has demonstrated that they can trade their products in the domestic market successfully, but also in the global market, making them one of the top leaders in beverage production worldwide. The biggest environmental factor that could impact Coca Cola’s marketing decisions is global economic interdependence. Global economic interdependence means that the economies of different companies are linked so closely that if one were to fail, they would all be affected. The formation of the World Trade Organization in 1995 required all member countries to regulate and check all goods that are imported to make sure they are in line with the guidelines set for domestic production. (**) This means that no country can show special treatment to any country so that they all have equal opportunity to trade, encouraging countries to participate in international trade. This also allows Coca-Cola endless opportunities and possibilities for continued global growth. Lowering trade barriers and allowing free trade agreements allows all countries involved to increase dependency on each-other