June 15, 2010
MGT 540: Diversity
Morris Graduate School of Management
Table of Contents Introduction 3 Racial Discrimination Issues 3 “Quota Cola” Case 3 Cincinnati Case 4 Hawaii Case 4 Coca-Cola Company Reaction to Lawsuits 5 Analysis of Coca-Cola Diversity Initiatives 8 Works Cited 10
In order for any organization to flourish, there must be inclusion of cultural diversity throughout. In saying that, the management of diversity in an organization is a direct reflection of realizing, accepting, and acknowledging differences, whether it is based upon race, ethnicity, age, etc. The following report will focus on the diversity issue of racial discrimination that the Coca Cola organization has been dealing with for a great deal of time. There will be evidence analyzed of several cases dealing this issue for the past ten years. In addition, the analysis will go one step further by referencing the various programs that have been adapted, in order to deal with the diversity issues, as well as what the organization can and should be done to avoid future problems.
Racial Discrimination Issues Although the Coca-Cola Company has had a long-standing reputation for its diversity programs, there have been several discrimination cases that have been filed against the organization within the last decade. Even though in some of the cases filed, the organization is denying the charges, it still must react to the allegations in order to comply with opinions from both internal and external stakeholders. In all the cases that will be mentioned, management is accused of underpaying, creating hostile work environment, and general discrimination regarding whistle blowing. “Quota Cola” Case
The case brought forth in 1999 and settled in 2000, set the stage for a great deal of changes to be made
Cited: Coca-Cola Staff. (2009). Public Issues And Divesity Review Committee Charter. Retrieved June 15, 2010, from The Coca-Cola Company: www.thecoca-colacompany.com/investors/governance/public.html F. Dobbin, A. K. (2007). Diversity Management in Corporate America. American Sociological Association , pp. 21-27. Johnston, L. (2006, August 25). Coca-Cola doubles diversity efforts. Retrieved June 15, 2010, from Atlanta Business Chronicle: www.atlanta.bizjournals.com/atlanta/stories/2006/08/28/focus4.html?tt=printable Lovel, J. (2003, May 2). Race Discrimination Suit Targets Coke Bottler CCE. Retrieved June 13, 2010, from Atlanta Business Chronicle: www.atlant.bizjournals.com/atlanta/stories/2003/05/05/story1.html Magin, J. (2009, February 20). Ex-Hawaii Workers Sue Coca-Cola for Discrimination. Retrieved June 15, 2010, from Pacific Business News: www.atlantabizjournals.com/pacific/stories/2009/02/23/story5.html Our Progress. (2009). Retrieved June 15, 2010, from Coca-Cola: http://www.thecoca-colacompany.com/citizenship/our_progress.html Sondak, K. c. (2011). Opportunities and Challenges of Workplace Diversity. Upper Saddle River: Pearson Education, Inc. Staff. (2009). No. 17: The Coca-Cola Co. . Retrieved June 14, 2010, from Diversity Inc.: www.diversityinc.com/article/7278/No-17-The-CocaCola-Co Things Go Better with Quotas? Case 26: Quota Cola! (2002). Retrieved June 13, 2010, from Adversity.Net: www.adversity.net/c26_quota-cola_1.htm