Table of Contents
Introduction to Coca-Cola
Mission, Vision and Goals
This report was created for the sole purpose of further understanding the Coca-Cola Company business management. The report contains a brief introduction of the Coca-Cola Company and a detailed view of the company management. It outlines how this public listed company plan, organize, lead and control their work force into achieving the company’s goals. Having a clear idea of the vision and mission statement of the company is vital into achieving the goal of the company. It is a map as to how the stakeholders involve in the company are to perform in order for the company to run smoothly. Strong managerial skills along with proper motivational skills will ensure that the stakeholders are working efficiently towards the company’s main goal. It also highlights how stakeholders affect the company whether it is an internal or external stakeholder. The main objective of this report is to analyze and study how good business managerial skills will affect a company such as the Coca-Cola Company which is globally renowned. Introduction to Coca-Cola
The Coca-Cola Company is the world’s leading non-alcoholic soft drink manufacturer, marketer and distributors. The company is best known for their beverage products which comprises of bottled and canned soft drinks as well as syrups concentrates and sports drinks. It is a globally recognized company that was founded in May 1886 by Asa Candler which is now operating in over 200 countries and producing nearly 400 brands. Coca-Cola has successfully applied their formula of “Provide a moment of refreshment for a small amount of money a billion times a day” on a global scale for more than a century. Since 1889, the company operates a franchised distribution system which only produces syrup concentrate. These products are later sold to various bottlers around the globe however the anchor bottler of the Coca-Cola Company is located at North America, Coca-Cola Refreshments. In the year 2010, Coca-Cola was announced to be the first brand to top £1 billion in annual UK grocery sales. The company has even once been the owner of a film company called Columbia Pictures until it was sold in 1987 but not before releasing several popular films into the market.
Mission, Vision and Goals
Coca-Cola Company Roadmap starts with their long term mission. It declares their purpose as a company and serves as a standard against which decisions and actions are weighed. To refresh the world - in mind, body and spirit
To inspire moments of optimism - through our brands and actions To create value and make a difference everywhere we engage
The vision serves as the framework for Coca-Cola Company Roadmap and guides every aspect of the business by describing what is needed to be accomplish in order to continue achieving sustainable quality growth Profit: Maximising return to shareholders, while being mindful of our overall responsibilities People: Being a great place to work, where people are inspired to be the best they can be Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference Productivity: Be a highly effective, lean and fast-moving organisation Goals
The main objective for the Coca-Cola Company is to be globally known as a business that conducts business ethically and hasten sustainable growth to operate in tomorrow’s world.
In the Coca-Cola organisation whose decision making is centralized, the top management is in charge of the goals setting and planning activities of the organization. The top manager has therefore set up three objectives for the Coca-Cola...
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