Coca Cola Case Study
About Coca Cola
Coca Cola sells over 400 brands in over 312 countries
90 billion servings of coke are consumed each day
Coca Cola is a multinational company (MNC) it operates in more than one country across the world
It is bottled in 200 countries
Multi national companies
MNC’s also have many other characteristics :
Huge Profits
Well known brands
Large numbers of employees
Headquarters mainly in MEDC’s
Why is Coca Cola located in India?
Manufacturing the product in the country you sell it has many advantages :
The cost of labour is a lot lower in India which means higher profits
It reduces transport costs which also means higher profits
Legislations on working conditions, workers rights , health and safety and the environment are less strict in India .
India offer initiatives such as low tax to try and get Coca Cola to invest in their country so this also raises profits
Both India and Coca Cola benefit from the investment
It widens the market so there are more consumers which increases profit
Weaknesses of Coca Cola in India
• Lack of knowledge about Indian culture in detail • Lack of marketing expertise in the Indian conditions • Hazardous by products and health issues • Facing issues with water exploitation and resource exploitation all over the world
• Difference in management styles • Indian tendency to avoid foreign products
Strengths of Coca Cola in India
• Reputed brand • Global brand recognition • Bottling system • Technological advancement • Efficient management system • Good marketing knowledge
• Growing Indian market
The problems with Coca Cola
Social
Coca Cola has been linked to many different health problems , all of which have been thoroughly investigated yet Coca Cola aren’t willing to do anything about it.
Phosphoric Acid in Coca-Cola and Diet Coke has been shown to destroy bones by contributing to osteoporosis and destroying teeth.
Aspartame's neurological side effects
Coca Cola sells over 400 brands in over 312 countries
90 billion servings of coke are consumed each day
Coca Cola is a multinational company (MNC) it operates in more than one country across the world
It is bottled in 200 countries
Multi national companies
MNC’s also have many other characteristics :
Huge Profits
Well known brands
Large numbers of employees
Headquarters mainly in MEDC’s
Why is Coca Cola located in India?
Manufacturing the product in the country you sell it has many advantages :
The cost of labour is a lot lower in India which means higher profits
It reduces transport costs which also means higher profits
Legislations on working conditions, workers rights , health and safety and the environment are less strict in India .
India offer initiatives such as low tax to try and get Coca Cola to invest in their country so this also raises profits
Both India and Coca Cola benefit from the investment
It widens the market so there are more consumers which increases profit
Weaknesses of Coca Cola in India
• Lack of knowledge about Indian culture in detail • Lack of marketing expertise in the Indian conditions • Hazardous by products and health issues • Facing issues with water exploitation and resource exploitation all over the world
• Difference in management styles • Indian tendency to avoid foreign products
Strengths of Coca Cola in India
• Reputed brand • Global brand recognition • Bottling system • Technological advancement • Efficient management system • Good marketing knowledge
• Growing Indian market
The problems with Coca Cola
Social
Coca Cola has been linked to many different health problems , all of which have been thoroughly investigated yet Coca Cola aren’t willing to do anything about it.
Phosphoric Acid in Coca-Cola and Diet Coke has been shown to destroy bones by contributing to osteoporosis and destroying teeth.
Aspartame's neurological side effects