There are some major events in the life of the Coca-Cola Company that have an impact on the company today, these include:
1886: Coca-Cola, the beverage, was first produced by John Pemberton. It was sold at fountains at a Jacobs's pharmacy, a local pharmacy in Atlanta, for 5 cents a glass. Frank Robinson named the drink Coca-Cola and wrote it in his own unique script, to this day Coca-Cola is written in the exact same way. They used to sell an average of 9 glasses of Coca-Cola a day.
1891: John Pemberton sells the company to Atlanta businessman, Asa Griggs Candler for $2300. Asa brought vision to the business and the brand. He used innovative ways to introduce people to the drink. He made sure people saw the Coca-Cola symbol everywhere by using aggressive promotion.
1893: Pepsi-Cola, Coca-Cola's biggest rival, is created, originally called "Brads Drink"
1894: The drink gets put into bottles- the beginning of the portable drink.
1895: The drink started to go national, Candler opened syrup factories in Dallas, Chicago and LA.
1898: Ernest Woodruff purchases the company from Asa Candlar
1899: Coca-Cola is now sold for $1.00 per bottle
1900: Two bottling companies operate for Coca-Cola
1902: The first Pepsi-Cola factory is formed due to its increasing popularity and demand
1916: The formation of the contour Coca-Cola bottle, to counter against competitors. It is still used today.
1920: Total of 1000 bottlers for Coca-Cola
1923: Robert Woodruff becomes new company president- vision for the company was to make Coca-Cola within "arms reach of desire, across the globe"
1941: America enters WWII, Woodruff orders that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever is costs the company."- This strategy helped introduce the Europeans to the beverage for the first time. By the time peace came, Coca-Cola was already doing business overseas. Coca-Colas "post-war America" that it painted in its...
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