Coca Cola And IRS
Case 15: Coca-Cola and Case 16: REI
Coca Cola
1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
A list of factors or characteristics that different stakeholders may use:
Must be ethical; in other words respectful, honest, and trustworthy
Commitment to employees by treating them all equally and fairly and also providing appropriate compensation
Should maintain social responsibility
All this are factors or characteristics that goes with any stakeholder in assessing corporate reputation. If the company has a positive reputation stakeholders are sure to support the company through difficult times. But if the company has a bad reputation as Coca-Cola seems to have stakeholders are less likely to support and standby the company.
2. Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concern emanating from the company's board of directors, consumers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?
3. What do you think of Coca-Cola's environmental initiatives? Are they just window dressing, or does the company seem to be sincere in its efforts?
REI
1. Is REI successful because it is a consumer cooperative or because of effective stakeholder orientation?
2. Who is responsible for managing ethics and social responsibility at REI?
3. Assess REI's ethical and social responsibility risks and suggest how these risks can be managed effectively.
Coca Cola
1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
A list of factors or characteristics that different stakeholders may use:
Must be ethical; in other words respectful, honest, and trustworthy
Commitment to employees by treating them all equally and fairly and also providing appropriate compensation
Should maintain social responsibility
All this are factors or characteristics that goes with any stakeholder in assessing corporate reputation. If the company has a positive reputation stakeholders are sure to support the company through difficult times. But if the company has a bad reputation as Coca-Cola seems to have stakeholders are less likely to support and standby the company.
2. Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concern emanating from the company's board of directors, consumers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?
3. What do you think of Coca-Cola's environmental initiatives? Are they just window dressing, or does the company seem to be sincere in its efforts?
REI
1. Is REI successful because it is a consumer cooperative or because of effective stakeholder orientation?
2. Who is responsible for managing ethics and social responsibility at REI?
3. Assess REI's ethical and social responsibility risks and suggest how these risks can be managed effectively.