Coca-Cola Amatil Feasible Study

Topics: Coca-Cola, Soft drink, Pepsi Pages: 3 (1187 words) Published: October 31, 2014

INSTRUMENT PIECE 4
BUSINESS MANAGEMENT: Operations Feasibility Study
SEMESTER 2: TERM 4

Contents
TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc273896643 \h 3 Current Business Environment PAGEREF _Toc273896644 \h 3
Operations Management Strategies PAGEREF _Toc273896645 \h 3
SWOT Analysis and Competitor Analysis PAGEREF _Toc273896646 \h 4 Strengths PAGEREF _Toc273896647 \h 4
Weaknesses PAGEREF _Toc273896648 \h 4
Opportunities PAGEREF _Toc273896649 \h 4
Threats PAGEREF _Toc273896650 \h 5
Competitor Analysis PAGEREF _Toc273896651 \h 5
Competitor Strengths and Weaknesses PAGEREF _Toc273896652 \h 5 Strengths PAGEREF _Toc273896653 \h 5
Weaknesses PAGEREF _Toc273896654 \h 5
Competitor Strategies and Objectives PAGEREF _Toc273896655 \h 5

Introduction
The aim of this report is to conduct an investigation into the manufacturing processes and practices in the Brisbane area and the importance of efficiency in achieving business goals. The manufacturing industry ‘Coca Cola Amatil’ was used to observe and gather the primary information about the business operations management strategies and determine whether it is feasible for the company to increase its productivity by 20% using their current facility design and layout. The report will formulate and justify recommendations to improve operations processes of the manufacturing. Current Business EnvironmentCCA is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world’s top five Coca-Cola bottlers. CCA operates in six countries - Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa. (Coca-Cola Amatil, 2014). CCA's varied portfolio of products includes carbonated soft drinks, spring water, sports and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and SPC Ardmona and Goulburn Valley packaged ready-to-eat fruit and vegetable snacks and products. CCA produces the Australian market's number one cola brand,...
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