Coca Cola Advertising
Jahmill Jenkins
November 13, 2012
English Advanced Exposition
Joseph Conlin
Over the years Coca-Cola has overcame a great deal of success. For over a century now Coca-Cola is still in business and at the top of its game. Advertising with Coca-Cola helped the brand become popular in households, and nationwide. Coca-Cola has used Internet marketing and other strategies to stay at its peak position.
The first date a Coca-Cola soda was sold to a customer would go back over a century to May 18, 1886 at Jacob’s Pharmacy in Atlanta. He ran an advertisement through the Atlanta Journal stating that the drink was “Delicious, Refreshing, Exhilarating, and Invigorating.” Right after that advertisement was published a new one was created to give the product a push in the Industry to sell more. “John Pemberton ran a longer and more persuasive newspaper ad. It still promoted the drink as a ‘delicious, exhilarating, refreshing and invigorating’ drink, but added more promises that the drink is an ‘intellectual beverage’, ‘temperance drink’, ‘brain tonic’, and it even claims to be able to cure ‘headache, neuralgia, hysteria, melancholy’ and more”(Arandilla 2011). That being said Coca-Cola advertised consistently without the help of the advanced technology that we have in the present day. Even back then the advertisement didn’t have much truth to it, but because it was a time period so long ago people believed anything for the simple fact of nobody can say that the statements that were made by a company or organization were false.
After those advertisements were published as an advertisement in a journal, Coca-Cola continued to advertise in different ways. During the 1900’s they used pretty young women to advertise their product. In the 1930’s- 1960’s Coca-Cola came up with a new creation to catch consumer’s eyes to buy this soda product. A new spokesman for the product, a fat, happy, white bearded, red suit wearing man was introduced as Santa Claus. Of
November 13, 2012
English Advanced Exposition
Joseph Conlin
Over the years Coca-Cola has overcame a great deal of success. For over a century now Coca-Cola is still in business and at the top of its game. Advertising with Coca-Cola helped the brand become popular in households, and nationwide. Coca-Cola has used Internet marketing and other strategies to stay at its peak position.
The first date a Coca-Cola soda was sold to a customer would go back over a century to May 18, 1886 at Jacob’s Pharmacy in Atlanta. He ran an advertisement through the Atlanta Journal stating that the drink was “Delicious, Refreshing, Exhilarating, and Invigorating.” Right after that advertisement was published a new one was created to give the product a push in the Industry to sell more. “John Pemberton ran a longer and more persuasive newspaper ad. It still promoted the drink as a ‘delicious, exhilarating, refreshing and invigorating’ drink, but added more promises that the drink is an ‘intellectual beverage’, ‘temperance drink’, ‘brain tonic’, and it even claims to be able to cure ‘headache, neuralgia, hysteria, melancholy’ and more”(Arandilla 2011). That being said Coca-Cola advertised consistently without the help of the advanced technology that we have in the present day. Even back then the advertisement didn’t have much truth to it, but because it was a time period so long ago people believed anything for the simple fact of nobody can say that the statements that were made by a company or organization were false.
After those advertisements were published as an advertisement in a journal, Coca-Cola continued to advertise in different ways. During the 1900’s they used pretty young women to advertise their product. In the 1930’s- 1960’s Coca-Cola came up with a new creation to catch consumer’s eyes to buy this soda product. A new spokesman for the product, a fat, happy, white bearded, red suit wearing man was introduced as Santa Claus. Of
Cited: http://www.jeffbullas.com/2012/01/30/5-lessons-from-coca-colas-new-content-marketing-strategy/ Business Insider (2011, Jun 06) Conlin J. (2012). Marketing and advertising in the 21st century. Retrieved from http://www1bpt.bridgeport.edu/~jconlin/Marketing%20and%20Advertising.pdf Conlin, J French, T., LaBerge, L., & Magill, P. (2011). We 're all marketers now. Retrieved from http://www.mckinseyquarterly.com/Were_all_marketers_now_2834 Infographic McFarlane, G. (2012, Aug 07). Using social media to your advantage. Retrieved from http://www.investopedia.com/financial-edge/0812/using-social-media-to-your-advantage.aspx#axzz2CAkKVgqK Pring, C