Coca Cola
INTRODUCTION:
In this report I will be conducting relevant research on The Coca Cola Company and subsequently compile a detailed and analytical account on the organisation in relation to the key areas as follows:
* Organisational Type / structure * Financial information * Marketing Management * Quality * Supply Chain
In addition to the above I will explain the nature and forms of The Coca Cola Organisation as well as identify the contribution of functional areas to the operation of the organisation, demonstrating an understanding of the core concepts in each of the functional areas. * List the chosen case study and what they do, the market they operate in and a paragraph on important historical information
Coca- Cola’s History:
The History of Coca Cola
John Pemberton was the inventor of Coca Cola
By Mary Bellis, About.com Guide
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
Birth of Coca Cola
Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.
Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.
Asa Candler
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola
In this report I will be conducting relevant research on The Coca Cola Company and subsequently compile a detailed and analytical account on the organisation in relation to the key areas as follows:
* Organisational Type / structure * Financial information * Marketing Management * Quality * Supply Chain
In addition to the above I will explain the nature and forms of The Coca Cola Organisation as well as identify the contribution of functional areas to the operation of the organisation, demonstrating an understanding of the core concepts in each of the functional areas. * List the chosen case study and what they do, the market they operate in and a paragraph on important historical information
Coca- Cola’s History:
The History of Coca Cola
John Pemberton was the inventor of Coca Cola
By Mary Bellis, About.com Guide
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
Birth of Coca Cola
Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.
Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.
Asa Candler
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola