Coca Cola

Topics: Coca-Cola, Soft drink, The Coca-Cola Company Pages: 12 (3726 words) Published: September 12, 2011
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 brands. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities, our company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. Our Mission

To refresh the world.
To inspire moments of optimism and happiness.
To create value and make a difference.
Our Vision

People: Be a great place to work where people are inspired to be the best they can be. •Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. •Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. •Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. •Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. •Productivity: Be a highly effective, lean and fast-moving organization.

Question 1
Do an analysis of the external environment that your chosen corporation competes in. ____________________________________________________________

PESTLE Analysis
•Political Analysis
In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. The changes in laws and regulations, such as taxation requirements, environmental laws, and foreign jurisdictions might affect the company as well as their entry in foreign country. The political conditions of the country are also basis of the study, especially in internal markets and other governmental changes that affects their ability to penetrate the developing and emerging markets that involves the political and economic conditions. However, Coca Cola continuously monitoring the policies and regulations set by the government. •Economic Analysis

It examines the local, national and world economy impact which also includes the issue of recession and inflation rates. The non-alcoholic beverage industry has high sales in countries outside the U.S. For major soft drink companies, there has been economic improvement in many major international markets, such as Japan, Brazil, and Germany. These markets will continue to play a major role in the success and stable growth for a majority of the non-alcoholic beverage industry. There is a low growth in the market for carbonated drinks, especially in Coca Cola’s main market, North America. The market growth recorded at only 1% in 2004 for North America. •Sociological Analysis

Changes in society affect the organization such as changing in lifestyles and attitudes of the market. Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition. There is a large population of the age range known as the baby boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. The demand for carbonated drinks decreases and this pulled down the revenues of Coca Cola. •Technological Analysis

Technology is the main focus of the analysis where the introduction and the emerging technological techniques are valued. This creates opportunities for new products and product improvements in terms of marketing and production. As the technology advances, new products are introduced into the market. The advancement in technology has led to the creation of cherry coke in 1985. •Legal Analysis

Legal aspect focuses on the effect of the national and world legislation. The Coca Cola Company receives all the rights applicable in the nature of...
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