Coca Cola

Topics: Coca-Cola, Marketing, Soft drink Pages: 28 (5641 words) Published: April 22, 2015


DEDICATED TO OUR BEST TEACHER MR. ANWAR ULLAH SHEIKH:

HE TEACHES US LIKE A SHINING STAR, AND REPORT. WITH OUT HIS GUIDENCE WE WOULD NOT BE IN A POSITION HELPS US IN ALL THE GROUNDS OF WORK TO COMPLETE THIS TO COMPLETE THIS REPORT.

ACKNOWLEDGEMENT
All praises and thanks to Almighty Allah. The lord and creator of this universe by whose power and glory all good things are accomplished. He is also the most merciful, who bestowed on us the potential, ability and an opportunity to work on this report.

We owe our profoundest thanks to our teacher Mr. Anwar ullahi sheikh we feel sohly blessed to have him as our teacher, whose strength and wisdom we learn up to and no doubt, experience of work with him is far better than we believed possible. We appreciate his way of teaching, explaining and guiding the students. He really has an art to get maximum for students without making them feel what he got from them. He is really a source of inspiration for us and for every student of our class.

Special thanks for Mr. Noor Ali (marketing manager of shahi beverages), and Mr. (sarfraz Ahmed) for their cooperation & guidance in completing this report.
Last but not the least, ordinary words of gratitude do not encompass the true love and guidance extended to our loving and caring parents. Their constant interest, prayers and encouragement have been a very strong support for us and have enabled us to finish our course work.

Imtiaz Badshah. (MPA 1)
Khalid Anwar Khan. (MPA 1)
Aftab. (MPA 1)
Sohail-Ul-Haq. (MPA 1)

TABLE OF CONTENTS.

CHAPTER NO. 1

INTRODUCTION.

1.1 Introduction of white meat.
1.2 Introduction of Process Chicken.
1.3 K&N’s Company.
1.4 History of K&N’s.
1.5 Forward-looking statement.

CHAPTER NO. 2

MARKETING MIX.

2.1 Introduction.
2.2 Product.
2.2 (a)product mix.
2.2 (b) product lines.
2.2 (c)product mix strategies of K&N.
2.2 (d)positioning strategy of product.
2.2 (e)product mix expansion strategy.
2.2 (f) product line expansion strategies. 2.2 (g) quality of a product.
2.3 Market segmentation, Market Target
2.4 Branding and its importance.
2.5 K&N product mix.
2.6 Price and pricing strategy.
2.6 (a)pricing objective.
2.7 Distribution channel (placing).
2.8 Promotion.
2.8 (a)advertising.
2.8 (b)publicity.
2.9 personal selling.
2.9 (a) sales promotions.

CHAPTER NO. 4

TARGET MARKET.

4.1 What is target market?
4.2 K&N’s target market.

CHAPTER NO. 5

S W O T ANALYSIS.

5.1 Strength.
5.2 Weakness.
5.3 Opportunities
5.4 Threats

RECOMMENDATION.
&
CONCLUSION

Preface

Water is the most important gift of ALLAH to all of us. Without water no one can live in this world. It’s a nature of man that he does not stop at any point he make progress after each and every day. In start of the world, water was in simple form but with the passage of time man changes its form and by adding different things make it more delicious and tasty. In these days we name the water as a soft drink. In the olden days there are two main companies of soft drink that were Pepsi and Coca Cola. But now in the field of soft drink in Pakistan there are other companies among these two are Ammrat cola and Maka cola. These are all the competitor of coca cola.

This report contain all details about the Coca cola Company, it's history, it's brands, prices, size and the difference between them.

CHAPTER: 1

Introduction

1.1: INTRODUCTION OF SOFTDRINKS
Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do, and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the...
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