Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
According to Coca Cola people choose them because that have an extraordinary heritage, the connection they are able to create and of course the great tasting beverage the serve. To be honest, this is exactly why I drink Coca Cola and most likely why they were the first brand to come to mind when thinking of nonalcoholic beverages industry. I drink Coca Cola at least 5 days a week and if for some reason the only choose I had was Pepsi or not drinking soda I wouldn’t drink it. I am Coke guy. Coca Cola has made a connection with me somewhere along the line and I have been stuck ever since. Whatever they are doing to get me so attached to their brand, it is working.
The Coca Cola brand development strategy has been able to reach all over the globe and maintain a constant presence in the media and social realm ever since it became a staple nonalcoholic beverage—a lot of this has to do with brand loyalty. The Coca Cola Company is one of the biggest nonalcoholic beverage...
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