Coca Cola

Topics: Coca-Cola, The Coca-Cola Company, Advertising Pages: 3 (1119 words) Published: October 17, 2010
1.What are the management functions performed by Mr. Goizueta, Mr. Hunter, and Mr. Ivester? How do their responsibilities differ?

The four functions of management are planning, organizing leading and controlling. All four functions are used by every manager throughout his work, and sometimes managers use more than one function. Mr. Goizueta , the Chief Executive Officer of Coca-Cola, used important management functions during his time working , such as planning and leading. He recognized the problems in the company and challenged the new Chief Operating Officer to rejuvenate the coke brand. He took noticed of what the consumers showed interest in, which was in clear flavored water and seltzers. He was able to plan ahead and lead the company to success. Mr. Hunter also used an important management function: Controlling. Mr. Hunter was the regional manager in the Philippines and noticed that relying on local bottlers to distribute and market Coke products was not working as well as planned. To ensure the success of Coke, Hunter asked Goizueta to consider becoming an active partner in the Philippine bottler, which had been neglecting Coke and concentrating on the beer it bottled. Where as Mr. Ivester was exercising the function of leading. He was the Company President and Chief Operating Officer. Under his direction, Coke's advertising agency was given the freedom to develop different messages and marketing campaigns aimed at different groups of consumers. However, these three important business men's responsibilities differed greatly. As CEO, Mr. Goizeueta was always looking at what is best for the company as a whole, while Mr. Hunter was a regional manager and only responsible for a specific area such as the Philippines. Before Mr. Ivester became CEO after the death of Mr.Goizueta, he was more responsible for how the company operates, and then he followed the footsteps of Goizueta.

2.Describe the changes in Coca-Cola’s environment since Mr....
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