Coca Cola

Topics: Coca-Cola, The Coca-Cola Company, Cocaine Pages: 1 (305 words) Published: July 22, 2013
Coca cola formula is the coca cola companys secret formula. The company holds it as a trade secret and only a few employees know about it. The secret recipee has made coca cola one of the biggest companies in the world as every country has or knows coca cola and its products. HISTORY

Coca-Cola was originally one of hundreds of coca-based drinks that claimed medicinal properties and benefits to health, early marketing claimed that Coca-Cola alleviated headaches and acted as a brain and nerve tonic. Coca leaves were used in Coca-Cola's preparation and the small amount of cocaine present in the product gave the drinker a buzz. In 1903 Coca-Cola removed cocaine from the formula, substituting caffeine as the stimulating ingredient, while dropping all the product's medicinal claims. SECRET

After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down. In 1891, Asa Candler became the sole proprietor of Coca-Cola after purchasing the rights to the business. Then, in 1919, Ernest Woodruff and a group of investors purchased the Company from Candler and his family. To finance the purchase Woodruff arranged a loan and as collateral he provided documentation of the formula by asking Candler's son to commit the formula to paper. This was placed in a vault in the Guaranty Bank in New York until the loan was repaid in 1925. At that point, Woodruff reclaimed the secret formula and returned it to Atlanta and placed it in the Trust Company Bank, now SunTrust Bank, where it remained through 2011. On December 8, 2011, the Coca-Cola Company moved the secret formula to a purpose built vault in a permanent interactive exhibit at the World of Coca-Cola in Atlanta
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