Coca Cola

Topics: Coca-Cola, The Coca-Cola Company, Soft drink Pages: 23 (7513 words) Published: July 10, 2013
CONTENTS
EXECUTIVE SUMMARY - PAGE 2
CHAPTER 1  INTRODUCTION   - PAGE 4-6
CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11
CHAPTER 3 COMPANY PROFILE- PAGE 12-63
COCA-COLA COMPANY- PAGE 13-17
GLOBAL MARKET SHARE OF COCA-COLA- PAGE 17-18
TRENDS AND FORCES- PAGE 19-22 
POTER’S FIVE FORCES- PAGE 22-29
PESTLE ANALYSIS - PAGE 29-33 
SWOT ANALYSIS- PAGE 33-40
COCA-COLA INDIA- PAGE 41-42
PRODUCTS IN INDIA- PAGE 42-46
MARKETING MIX - PAGE 49-58
PESTLE ANALYSIS  - PAGE 58-62
SWOT ANALYSIS- PAGE 60-62
CHAPTER 4RESEARCH METHODOLOGY- PAGE 63-68
CHAPTER 5 DATA ANALYSIS - PAGE 69-79 
CHAPTER 6 SUGGESTIONS AND CONCLUSION- PAGE 80-82
BIBLIOGRAPHY- PAGE 83
ANNEXURE- PAGE 84-85

 EXECUTIVE SUMMARY
This report has been prepared with a specific purpose in mind. It outlines thehistory and current scenario of the Coca-Cola Company globally and locally.The first part of the study takes us through the present state of affairs of thebeverage industry and Coca-Cola Company globally. The report contains a brief introduction of Coca Cola Company and Coca-ColaIndia and a detailed view of the tasks, which have been undertaken to analyzethe market of Coca-Cola i.e. we have performed Competitive, PESTLE andSWOT analysis of Coca-Cola Company and PESTLE and SWOT analysis ofCoca-Cola India in order to identify areas of potential growth for Coca-Cola.We have also given a brief description of Trends and Forces that are affectingCoca-Cola Company globally. The main objective of this project report is to analyze and study in efficient waythe current position of Coca- Cola Company. The study also aims to performMarket Analysis of Coca-Cola Company & find out different factors effecting the growth of Coca-Cola. Another objective of the study was to performCompetitive analysis between Coca-Cola and its competitors. Apart from theseobjectives this study is also conducted to understand the Customer preferencestowards various Coca-Cola products.

INTRODUCTION TO COCA-COLACoca-Cola
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,Georgia, on May 8, 1886. Coca-Cola Company is the world‘s leading manufacturer, marketerand distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly400 beverage brands. It sells beverage concentrates and syrups to bottling and canningoperators, distributors, fountain retailers and fountain wholesalers. The Company‘s beverageproducts comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sportsdrinks, tea and coffee. The Coca- Cola Company began building its global network in the1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: ―Provide a momentof refreshment for a small amount of money- a billion times a day. The Coca-Cola Company and its network of bottlers comprise the most sophisticated andpervasive production and distribution system in the world. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by theCompany. This unique worldwide system has made The Coca-Cola Company the world‘spremier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola,more than any other consumer product, has brought pleasure to thirsty consumers around theglobe. For more than 115 years, Coca-Cola has created a special moment of pleasure forhundreds of millions of people every day. The Company aims at increasing shareowner value over time. It accomplishes this byworking with its business partners to deliver satisfaction and value to consumers through aworldwide system of superior brands and...

Bibliography: INTRODUCTION TO COCA-COLACoca-Cola
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,Georgia, on May 8, 1886
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