Coca Cola

Topics: Pages: 31 (7513 words) / Published: Jul 10th, 2013
CONTENTS
EXECUTIVE SUMMARY - PAGE 2
CHAPTER 1 INTRODUCTION - PAGE 4-6
CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11
CHAPTER 3 COMPANY PROFILE - PAGE 12-63
COCA-COLA COMPANY - PAGE 13-17
GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18
TRENDS AND FORCES - PAGE 19-22
POTER’S FIVE FORCES - PAGE 22-29
PESTLE ANALYSIS - PAGE 29-33
SWOT ANALYSIS - PAGE 33-40
COCA-COLA INDIA - PAGE 41-42
PRODUCTS IN INDIA - PAGE 42-46
MARKETING MIX - PAGE 49-58
PESTLE ANALYSIS - PAGE 58-62
SWOT ANALYSIS - PAGE 60-62
CHAPTER 4 RESEARCH METHODOLOGY - PAGE 63-68
CHAPTER 5 DATA ANALYSIS - PAGE 69-79
CHAPTER 6 SUGGESTIONS AND CONCLUSION - PAGE 80-82
BIBLIOGRAPHY - PAGE 83
ANNEXURE - PAGE 84-85

EXECUTIVE SUMMARY
This report has been prepared with a specific purpose in mind. It outlines thehistory and current scenario of the Coca-Cola Company globally and locally. The first part of the study takes us through the present state of affairs of thebeverage industry and Coca-Cola Company globally.
The report contains a brief introduction of Coca Cola Company and Coca-ColaIndia and a detailed view of the tasks, which have been undertaken to analyzethe market of Coca-Cola i.e. we have performed Competitive, PESTLE andSWOT analysis of Coca-Cola Company and PESTLE and SWOT analysis ofCoca-Cola India in order to identify areas of potential growth for Coca-Cola.We have also given a brief description of Trends and Forces that are affectingCoca-Cola Company globally.
The main objective of this project report is to analyze and study in efficient waythe current position of Coca- Cola Company. The study also aims to performMarket Analysis of Coca-Cola Company & find out different factors effecting the growth of Coca-Cola. Another objective of the study was to performCompetitive analysis between Coca-Cola and its



Bibliography: INTRODUCTION TO COCA-COLACoca-Cola Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,Georgia, on May 8, 1886

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