Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country, the marketing strategy has its differences and in some cases different sweeteners.
On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, and was pronounced as excellent and placed on sale for five cents a glass as a soda fountain drink. This is where they teamed the syrup with carbonated water and the creation of Coca Cola had begun. (Journey Staff, 2012) Since that time, Coca Cola has added many other brands to their main brand. Those brands are Sprite, Fanta, Mello Yellow, and many more. Even though there are many different brands that fall under the Coca Cola logo, they are all some type of drink. This has been the main stay for this corporation since its inception. ("Coca Cola," 2013) In 2012, Coca Cola ranked 324th in the fortune 500 categories, with revenues at $7,939 million with profits of $749 million and assets of $9094 million. In the beverage industry, Coca Cola ranked 59th out of 500. ("CNN Money," 2013)
There are many different countries that Coca Cola is sold in. Out of the regions alone, there is North America, Latin America, Europe, Eurasia, Africa and Asia Pacific. Those different locations contain many different countries that are served by Coca Cola. Specifically, Mexico, Bulgaria, India and finally Sri Lanka are the four countries that were chosen for this individual project. ("Coca Cola," 2013) Mexico is the number one consumer of Coca Cola with an average of 225 liters per person per year. This has surpassed the United States which is only at 200 liters per person per year. The Mexican market represents about 11% of the global sales of Coca Cola. ("SMI Group," n.d.) In Bulgaria, a
References: 4 marketing p’s - Everything You Need To Know . (2009). Retrieved from http://4marketingps.blogspot.com/2009/09/4-marketing-ps.html All Brands. (2013). Retrieved from http://www.coca-colacompany.com/brands/all COCA COLA BULGARIA TARGETS INCREASED MARKET SHARE. (2002). Retrieved from http://www.novinite.com/view_news.php?id=8495 Coca Cola Marketing Mix. (2010). Retrieved from http://bilaras.hubpages.com/hub/Coca-Cola-0 Coca Cola Regions. (2013). Retrieved from http://www.coca-cola.com/index.jsp Coca Cola. (n.d.). Retrieved from http://www.smigroup.it/smi/repository_new/doc/ARCA_UK.pdf Coca-Cola sales rising to 8 per cent in the India. (2013). Retrieved from http://www.bubblews.com/news/402544-coca-cola-sales-rising-to-8-per-cent-in-the-india Fortune 500. (2013). Retrieved from http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/11675.html Journey Staff. (2012). The Chronicle of Coca Cola: Birth of a Refreshing Idea. Retrieved from http://www.coca-colacompany.com/stories/the-chronicle-of-coca-cola-birth-of-a-refreshing-idea Sri Lanka. (n.d.). Retrieved from http://www.cocacolasabco.com/Territory.aspx/Show/Sri%20Lanka