Coca Cola

Best Essays
Topics:
An Effective Organisational Structure - Coca-Cola

Company background

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the company focuses on protecting the environment, conserving resources and enhancing the economic development of the communities where they operate. (1)

History
In 1886 an Atlanta pharmacist, John Pemberton stirred up a fragrant, caramel-coloured liquid. The mixture was combined with carbonated water and sampled by customers. Pemberton’s bookkeeper named the mixture Coca-Cola and wrote it out in his distinct handwriting. To this day Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Atlanta businessman Asa Griggs Candler secured the rights to the business for a total of about 42,300, became the first president and brought real vision to the business and the brand. (2)

Mission
The mission is:
• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference everywhere we engage (1)

Competitors – PepsiCo

PepsiCo was founded through the merger of Pepsi-Cola and Fritto-Lay. Pepsi-Cola was created in the late 1890s. PepsiCo is a major



References: 1. Coca-Cola Great Britain [homepage on the Internet]. No Date.[cited 2012.02.10]. Available from: http://www.coca-cola.co.uk/ 2. The Coca-Cola Company Heritage Timeline [homepage on the Internet]. No Date. [cited 2012.01.17]. Available from: http://heritage.coca-cola.com/ 3. Pepsico [homepage on the Internet]. No Date.[cited 2012.01.17]. Available from: http://www.pepsico.com/Company/Our-History.html 4. The Times 100. Coca-Cola [homepage on the Internet]. No Date [cited 2012.01.17]. Available from: http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an-effective-organisational-structure/introduction.html

You May Also Find These Documents Helpful

  • Powerful Essays

    Coca Cola

    • 2835 Words
    • 12 Pages

    The Coca-Cola Company From Wikipedia, the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters, Atlanta, Georgia, U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]…

    • 2835 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    Coca-Cola

    • 2084 Words
    • 9 Pages

    COCA-COLA Ryan Hodownes Southern New Hampshire University Dr. Greg Randolph ABSTRACT The purpose of this paper is to examine the company Coca-Cola, which is an Atlanta based beverage company, from an economic point of view. The beverage industry as a whole will be examined. Many things will be taken into consideration such as entry barriers for the firm, competitors and their goods, as well as the structure of the overall industry. Coca-Cola will be examined specifically by looking at the…

    • 2084 Words
    • 9 Pages
    Best Essays
  • Satisfactory Essays

    Coca Cola

    • 9853 Words
    • 40 Pages

    OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. , PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project…

    • 9853 Words
    • 40 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coca Cola

    • 341 Words
    • 2 Pages

    Manvi Garg ( 93027 ) Rupali Madan ( 93041 ) Shashwat Sharma ( 93048 ) Swati Jain ( 93056 ) Global Human Resource Management at Coca – Cola Ques 1) Substantiate the phrase “ think globally, act locally ”, from the perspective of key HRM functions that could be practiced by Coca Cola. Solution 1) “Think globally, act locally” is used when multinational corporations are encouraged to build local roots. It is sometimes expressed by combination of words…

    • 341 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Coca Cola

    • 3105 Words
    • 13 Pages

    INTRODUCTION The Coca-Cola Company Mission Our mission is: * To refresh the world - in mind, body and spirit * To inspire moments of optimism - through our brands and actions * To create value and make a difference everywhere we engage The Coca-Cola Company Vision To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: Profit: Maximising return to shareholders, while being mindful of our overall responsibilities People: Being…

    • 3105 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Coca Cola

    • 2029 Words
    • 9 Pages

    reports gives internal and external audit of coca cola. And shows Coca-Cola's strengths weaknesses opportunities and threats. It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period. And a tactical plan to achieve the market objective and strategy within the 12-month period. Introduction The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product…

    • 2029 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Coca Cola

    • 1685 Words
    • 7 Pages

    Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country, the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, and was pronounced…

    • 1685 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Coca Cola

    • 1491 Words
    • 6 Pages

    Coca-Cola Market research Link to case study here Overview: a case study of the Coca-Cola portfolio of products and an examination of new product development. Learning objectives: ➢ to identify the existing portfolio of products owned by Coca-Cola ➢ to understand the type of market research undertaken by Coca-Cola ➢ to understand the Ansoff matrix in relation to Coca-Cola ➢ to examine new product development at Coca-Cola. Introduction (9 minutes) Introduce the lesson:…

    • 1491 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Coca Cola

    • 4311 Words
    • 18 Pages

    1. * Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler…

    • 4311 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Coca Cola

    • 1028 Words
    • 5 Pages

    Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing the properties of the wonderful…

    • 1028 Words
    • 5 Pages
    Good Essays