Coca Cola

Topics: Coca-Cola, The Coca-Cola Company, Diet Coke Pages: 9 (2835 words) Published: April 15, 2013
The Coca-Cola Company
From Wikipedia, the free encyclopedia
The Coca-Cola Company

Traded asNYSE: KO
Dow Jones Industrial Average Component
S&P 500 Component
Founder(s)Asa Griggs Candler
HeadquartersCoca-Cola headquarters,
Atlanta, Georgia, U.S.
Area servedWorldwide
Key peopleMuhtar Kent
(Chairman & CEO)
ProductsList of The Coca-Cola Company products
Revenue US$ 48.01 billion (2012)[1]
Operating income US$ 10.84 billion (2012)[1]
Net income US$ 9.01 billion (2012)[1]
Total assets US$ 86.17 billion (2012)[1]
Total equity US$ 32.79 billion (2012)[1]
Employees146,200 (Dec 2011)[2]
SubsidiariesList of The Coca-Cola Company subsidiaries

One of The Coca-Cola Company's headquarters buildings in Atlanta The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.[3] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.[4] The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.[5] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and chief executive is Muhtar Kent. Contents [hide]

1 Acquisitions
2 Revenue
3 Stock
4 Lobbying
5 Consumer relations
6 Bottlers
7 Civil rights
8 Criticism
9 Products and brands
10 Sponsorship
10.1 Sports
10.2 Television
11 In video games
12 See also
13 References
14 Further reading
15 External links

The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960,[6] the Indian cola brand Thums Up in 1993,[7] and Barq's in 1995.[8] In 2001, it acquired the Odwalla brand of fruit juices, smoothies and bars for $181 million.[9][10] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million.[11][12] The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4 billion bid for the Huiyuan Juice Group on the grounds that it would be a virtual monopoly.[13] Nationalism was also thought to be a reason for aborting the deal.[14] In 1982, Coca-Cola made its only non-beverage acquisition, when it purchased Columbia Pictures for $693 million. It sold the movie studio to Sony for $1.5 billion in 1989.[15] [edit]Revenue

The Coca-Cola Company's Minute Maid group North America offices in Sugar Land Town Square, Sugar Land, Texas, United States According to the 2005 Annual Report,[16] the company sells beverage products in more than 200[17] countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest figure in 2010 shows that now they serve 1.6 billion drinks every day). Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales. Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 42% in the United States

37% in Mexico, India, Brazil, Japan and the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • coke cola Essay
  • Case 1-3 the Coca Cola Co Essay
  • Objectives of Coca Cola Company Essay
  • Cola Case Study Essay
  • Coca Cola Demand Analysis Essay
  • Coca Cola Essay
  • Coca Cola Marketing Mix Essay
  • Coca Cola Rhetorical Analysis Essay

Become a StudyMode Member

Sign Up - It's Free