Coca Cola

Topics: Coca-Cola, Advertising, Soft drink Pages: 1 (435 words) Published: April 3, 2013
It’s the Most Wonderful Time of the Year
Coca-Cola is one of the largest recognized brands in the world, and that credit is owed to the large part of the company’s advertisement. Several other soft drink companies have tried but yet failed to compete with Coca-Cola’s advertising, making it a significant lead in the region of marketing. Coco-Cola uses ethos and pathos as rhetorical strategies to make the claim that their drink is delicious and refreshing, even Santa Clause, busiest man in the world, takes time out to drink it. The Coca-Cola Company appeals to ethos by using a Christmas theme. The company has been able to match its annual Christmas advertising campaign with one of the holiday season's most significant characters, Santa Clause. By using Santa Clause as the aspect of attention, it targets potential buyers such as kids or young adults. Not only does using Santa Clause as the main figure target consumers, but also the Christmas colors used in the ad transfers the feelings that this spiritual season brings out in all of us to their product. Creating an ad applying the ethos effect by using Santa Clause and colors that match the holiday theme will attract readers to the ad, therefore having them to buy the drink. The Coco-Cola company applies pathos by making their slogan,” drink Coca-Cola, delicious and refreshing” to make the statement, that drinking their company’s soda will make you feel revived. This ad can appeal to people who work out or are exhausted after a long day at work and want to freshen up. Furthermore by showing Santa Clause holding up a Coca-Cola glass, demonstrates that even Santa Clause, after a long day of hard work, likes to be refreshed with a glass of ice-cold Coca-Cola. Applying pathos in the advertisement makes costumers want to purchase this item more because of what the ad portrays it to feel and taste like. In conclusion, Coca-Cola being one of the top brands in the world, their advertisement appeals to more than...
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