Coca Cola

Powerful Essays
Executive summary

This reports gives internal and external audit of coca cola. And shows Coca-Cola's strengths weaknesses opportunities and threats.
It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period.
And a tactical plan to achieve the market objective and strategy within the 12-month period. Introduction

The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world. Recently coca cola had to evolve from the fizzy drinks to a more health conscious product as the lifestyles and cultures of the coca cola products have been changing. Coca cola realiezes that they have to produce what the customer want so they introducing more health conscious products.
Marketing Audit of Coca Cola as a marketing consultant for Coca-Cola

External factors
PEST ANALYSIS
Political factors
The production distribution and use of many of Coca cola product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities.
Economic factors
Market share have declined
Job cuts because of under-investments
Market capitalization was $128 billion which was almost three times over it main competitor.
Market size

Socio-cultural factors
Introduction of product for the health conscious such as coca cola zero with no calories, minute maid fruit drink and propel energy drinks.
Lifestyles of different countries and culture of coca cola Blak that is coffee flavoured version France market.
SPICC
Suppliers coca-colas suppliers are very effective and ensure that there is availability of the resources needed for production.
Intermediaries are the wholesales and retailer who distribute coca cola products such as groceries globally.
Customers the product that coca cola

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