Coach Case Study

Good Essays
Assignment Questions Case #6 COACH Inc.

1. What are the defining characteristics of the luxury goods industry in 2012? What is the industry all about today?

Today there are key defining characteristics of luxury goods industry such as pricing, quality, style, and brand reputation. The pricing of goods is based on economics, demand increases as income increases. Pricing is also determined by exclusivity, quantity availability, quality and location of the product. The quality of a product can help determine the price, but not always. Luxury goods have higher quality, which results in higher price from the workmanship, material, and labor to product good. Many luxury goods have a particular style that is unique to each brand. Sometimes other brands or companies will try to reproduce a similar item, but cannot compete with the original style and exact fit or design. This is why the reproduced products might not sell as well as the original one. Each brand has a reputation to an individual. It can come from experience, advertising, word of mouth or location. These factors will form your personal preference to whether you will purchase goods from that particular brand. It also creates a sense of status and how others will perceive you if you have certain luxury goods. For example, you seem to be wealthy if you own Louis Vuitton or Chanel handbag over an Anne Klein handbag.

2. What is competition like in the luxury goods industry in 2012? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not?

The competition in the luxury goods industry in 2012 is strong. The demand for luxury goods is increasing, especially in emerging markets such as China and India. Companies such as Coach, Michael Kors, and Dooney & Burke are competing with

You May Also Find These Documents Helpful

  • Powerful Essays

    Coach Case Study

    • 3924 Words
    • 16 Pages

    In 1941, Coach Inc. was founded in a loft located in Manhattan, New York. Inspired by the baseball glove, it was the driver behind the soft, yet strong and durable leather. Not until the 1960s did Coach start manufacturing handbags when they introduced their first collection which consisted of 12 different styled bags. Then in 1985, the company was acquired by Sara Lee Corporation. Following this acquisition fifteen years later, Sara Lee Corporation decided to spin off Coach through an initial…

    • 3924 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Behavior Write-up: Coach Knight& Coach K Xiaoyu Chang (Sherry) Sep-27-2011 Background: Comparison between Coach Knight and Coach K Looking into the stories of two most successful college basketball coaches and their distinct leadership management, we can figure out the basic assumptions about preferred leading styles, motivation, and human nature. I think a good question may be asked on the basis of the case, “To be loved or to be feared, which is better in leadership?” Coach Knight’s leadership…

    • 1009 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Coach Case Study Analysis

    • 1204 Words
    • 4 Pages

    Coach case study analysis Miho Morishita Summary Coach was found in 1941. It is manufacture of high quality leather product and accessories. The U.S. based luxury handbag and accessories manufacturer has been able to achieve extraordinary growth rate, which its sales has grown annual rate 20% between 2000 and 2011, and net income has increased from $16.7 million to $880 million. A luxury goods industry where market characteristic tends to be highly sensitive to economic upturns and downturns, the…

    • 1204 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Advantages Of Working With Your Beachbody Coach If individuals are decided to do beachbody fitness programs, one of the most important benefits, which they get pleasure from is, they could workout in their homes with much more privacy. However, why do you want a coach, even though you workout on your own in your house. Assuring that you posses the best price and the best materials: There are numerous outstanding beachbody programs to select from and so, how would you decide? Selecting a program,…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Colorado Buffaloes Pacific-12 Conference (Pac-12) South (2014 record: 2-10) Head Coach: Mike MacIntyre Offense: There is no way to sugar coat just how bad the Buffaloes were last season. At 2-10, they were easily the worse team in the Pac 12. With that said, there is room for a little optimism because of an offensive unit that was able to score 28.5 PPG and compile almost 440 YPG in offense. Coach MacIntyre should be set in the passing game with the return of both his starting QB and leading receiver…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coach Case

    • 2136 Words
    • 6 Pages

    1. What are the defining characteristics of the luxury goods industry? What is the industry like? Economics define a luxury good as one for which demand increase as income increase. Luxury goods are said to have high income elasticity of demand as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Unlike mediocre goods, they are related to price and high-income individuals. A luxury corporation…

    • 2136 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Coach Case

    • 1392 Words
    • 7 Pages

    7/11/2015 Kuo­Jung's Blog: Coach Case 1 More Next Blog» Create Blog Sign In Kuo‐Jung's Blog 2014年12月8日 星期一 Coach Case 1. What are the defining characteristics of the luxury goods industry? What is the industry like? There are some characteristics of the luxury goods industry include creative designs, high quality, and brand reputation to attract customers. The luxury goods market can divide to three categories: haute‐couture, traditional luxury, and accessible luxury. The haute‐couture…

    • 1392 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Coach Inc. Case Study

    • 1636 Words
    • 7 Pages

    Case Position Paper B - Coach Inc. - by Henrik Müller 1. External Environment 1.1 General Environment 1.1.1 Economic Environment: As the case is from 2006 the company was probably facing some issues between 2007 and 2010. Luxury goods are usually one of the first market segments to decline in case of an Economic downturn / crisis. However, the fact that Coach Inc. is a lot cheaper and therefore have a broader customer base than most of their competitors, they are probably facing less financial problems…

    • 1636 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Head Coach Case Study

    • 311 Words
    • 2 Pages

    As a head coach for a football team by taking responsibilities to establish, enforce and evaluate policies for the team. To establish I would make up team rules that all athletes have to follow. Then making sure all the athletes understand these rules at a team meeting. Enforce these rules I will make sure all athletes look out for each other since they are a team also having other coaches look out as well. Then after each year look at each rule and determine if these rules are effective or needed…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Coach Case

    • 905 Words
    • 4 Pages

    Coach Case According to the company’s mission statement provided on the website, “Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling.” Coach, Inc. matches competitors such as Dolce & Gabbana, Gucci, and Louis Vuitton on quality and styling of products, while beating them on price by over 50 percent. It created the “accessible” luxury category in ladies’ handbags and leather accessories appealing to middle-income as well as affluent consumers…

    • 905 Words
    • 4 Pages
    Good Essays