Co-Creation Sunsilk
Arie | Anindita | Bayu | Jesmin | Pielian | Wahyu
Company profile Milestone
Contents
Co-creation Review Financial Performance
Conclusion
UNILEVER
COMPANY PROFILE
Company Profile : Unilever
• • • • • • Established on Dec 5, 1933 Focus on Home & Personal Care and Food & Ice Cream Products Home & Personal Care Portfolio in 2011 comprises 27 wellknown brands Portfolio Food & Ice Cream in 2011 is 16 Brands Received 68 awards in 2011 Strong distribution network more than 400 independent distributors covering more than 600,000 outlets throughout Indonesia Market capture 40% of Indonesian market share
•
MILESTONE
1952 First launching in Indonesia 1970 International bottle usage Launch new variant “Lemon” 1975 Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology
2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation
SUNSILK CO-CREATION
Co-create with 7 best hair experts : 1. Dr Francesca Fusco, a New York dermatologist, co-created a “hairfall” variant for the brand. 2. Jamal Hammadi for Black Shine 3. Rita Hazan for Vibrant Colour 4. Teddy Charles for Plumped Up Volume 5. Thomas Taw for Damage Reconstruction
Started the research at 2009 Available in Indonesia started at 1 June 2010 In June 2011, Sunsilk Hair Studio opened in the East Mall, Grand Indonesia Shopping Mall in Jakarta.
6. Ouidad for Defined Curls
7. Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight.
Legacy marketing : Product New wave marketing : CoCreation
Reasons : There are 1% of consumer that always wanted the product to have more and more value to them, they are considered as hardcore consumer To build highinvolvement of consumer to our product
Example : Fiat co-create their car with the customer Fiat sells 57000 Fiat500
Company profile Milestone
Contents
Co-creation Review Financial Performance
Conclusion
UNILEVER
COMPANY PROFILE
Company Profile : Unilever
• • • • • • Established on Dec 5, 1933 Focus on Home & Personal Care and Food & Ice Cream Products Home & Personal Care Portfolio in 2011 comprises 27 wellknown brands Portfolio Food & Ice Cream in 2011 is 16 Brands Received 68 awards in 2011 Strong distribution network more than 400 independent distributors covering more than 600,000 outlets throughout Indonesia Market capture 40% of Indonesian market share
•
MILESTONE
1952 First launching in Indonesia 1970 International bottle usage Launch new variant “Lemon” 1975 Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology
2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation
SUNSILK CO-CREATION
Co-create with 7 best hair experts : 1. Dr Francesca Fusco, a New York dermatologist, co-created a “hairfall” variant for the brand. 2. Jamal Hammadi for Black Shine 3. Rita Hazan for Vibrant Colour 4. Teddy Charles for Plumped Up Volume 5. Thomas Taw for Damage Reconstruction
Started the research at 2009 Available in Indonesia started at 1 June 2010 In June 2011, Sunsilk Hair Studio opened in the East Mall, Grand Indonesia Shopping Mall in Jakarta.
6. Ouidad for Defined Curls
7. Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight.
Legacy marketing : Product New wave marketing : CoCreation
Reasons : There are 1% of consumer that always wanted the product to have more and more value to them, they are considered as hardcore consumer To build highinvolvement of consumer to our product
Example : Fiat co-create their car with the customer Fiat sells 57000 Fiat500