Laundry business how to do lesson 1 Risk Assessment before launching of performance (Industry Overview) Marketing Structure: the current world economy is being affected by high oil prices and inflation. The office of Small and Medium Enterprises (OSMEP) has predicted that the overall trades and services will be stable, however, the field to be aware of the hotels, restaurants, rental assets, computer services, software, educational services, health care services, spa, and social services facilities, as well as retailers and small wholesaler. Thus, the SMEs sector needs to be strong enough to adjust the situation that occurs in either positive or negative effects, both opportunity and threat of operation. In the same time, strategy and business plan must be appropriated by consisting with competitive advantage in term of cost reduction, value adding of product, and knowledge-based service. Market Size: Currently, buildings and condominiums are building up along the subway trains and metro, as well as hundred of service apartments that are the favorite places of young working generation because of more convenient. Because of narrow of place and timeless, young working generation then tend to search for more convenience, relaxing time and more comfortable routine. As the result, laundry business is another choice that proper with this group of working people. The good income is not difficult to think of if good location, management, and service can be organized. Market Needs and Current Supply The important trend of laundry business, during the year 2006-2007, around 348 laundry shops of nationwide registered themselves in Yellow Pages book. There were 130 shops located in Bangkok area, the customer’s business lobby was 282 hotels or over 56,799 rooms (the information of June 2007, Department of Interior). Where most new hotel has opened, however, they were small and have discarded to work on laundry section but focused on hiring outsource laundry service instead. In addition, currently, buildings and condominiums are building up along the subway trains and metro so it is easier to note that how much the market of this business have and how easy to do the marketing to the target group. According to the remark
of General Manager of Electrolux (Thailand) Co.,Ltd on laundry business that “the hotel size in Thailand, especially in the city, they will be smaller or around 80, 50, or 30 rooms in boutique style by surrounding of good atmosphere. This is the point of business opportunity for laundry business as well.” Thawin Juanrommanee said. It is representing that the laundry business is growing quietly, especially in small size hotel industry because they consider laundry section is not necessary then cover, towel, and bed sheet will be sent to outsource laundry shop instead. However, before starting laundry business, we can ignore the point of competition especially foreign competitor who the government offers a chance to them to be 100 percent laundry business owner without any regulation and condition. Further more, most people consider laundry business as easy business because it use less investment, easy to find a good location, less employee need, good income with fast payback period that only 1-2 years, and it can be extra job for anyone. Even many advantages are considered but not enough, who running this business without experience and good management is viewed as “going to die soon operation”— it means that everybody can start the business but will close soon or sloppily business and/or not professional because only know the way to wash the cloth is not enough. They must down to the detail of the professional way and must have enough experience to do confidentially. First, the tool that most people use can’t turn into a real professional for cleaning because it is hard work. Only have money is not enough for this job, hire someone to do can’t make this business survive. Real interested person is proper for this...
Please join StudyMode to read the full document