Clorox Swot Analysis
Company Overview – Clorox Company
The Clorox Company was founded in 1913 by five California businessmen. For the first forty-five years, the company avoided expanding its product line and solely sold their standard Clorox liquid bleach. In the 1950s Clorox, still a one-product company, possessed the largest portion of the market for consumer bleach. This domination of bleach caused the Procter & Gamble Company to view Clorox as a befitting addition to its existing line of products and attempted to acquire the company. The Federal Trade Commission challenged the acquisition and Proctor & Gamble had to dissolve itself of Clorox Company due to its ability to create a monopoly in consumer bleaches (Supreme Court, 1967).
This brief alliance strengthened …show more content…
1 or No. 2 market share positions in their categories” (Clorox, 2016). The Company retails its products primarily through bulk retail outlets, such as grocery stores, convenient stores, and wholesale suppliers. They have been successful in creating a strong retailer relationship with Amazon, which has extremely beneficial to Clorox Company. The company’s products can be broken into four main divisions: cleaning, household, lifestyle, and International. They currently manufacture their products in 10 countries and market them in over 100 different countries. (Clorox, 2016).
The current Clorox CEO is Benno Dorer, who has been in the position since 2014. He was voted by employees as Glassdoor’s 2016 most beloved CEO (Snyder, 2017). As of June 2016, the Clorox Company had annual net sales of $5.8 billion and approximately 8,000 employees worldwide (Nasdaq, 2017). In 2008, Clorox Company made an unprecedented move by adding a natural cleaning line, Green Works, into the mainstream cleaning aisle. Clorox Company became the first U.S. marketer to develop and launch a nationwide natural cleaning product
The Clorox Company was founded in 1913 by five California businessmen. For the first forty-five years, the company avoided expanding its product line and solely sold their standard Clorox liquid bleach. In the 1950s Clorox, still a one-product company, possessed the largest portion of the market for consumer bleach. This domination of bleach caused the Procter & Gamble Company to view Clorox as a befitting addition to its existing line of products and attempted to acquire the company. The Federal Trade Commission challenged the acquisition and Proctor & Gamble had to dissolve itself of Clorox Company due to its ability to create a monopoly in consumer bleaches (Supreme Court, 1967).
This brief alliance strengthened …show more content…
1 or No. 2 market share positions in their categories” (Clorox, 2016). The Company retails its products primarily through bulk retail outlets, such as grocery stores, convenient stores, and wholesale suppliers. They have been successful in creating a strong retailer relationship with Amazon, which has extremely beneficial to Clorox Company. The company’s products can be broken into four main divisions: cleaning, household, lifestyle, and International. They currently manufacture their products in 10 countries and market them in over 100 different countries. (Clorox, 2016).
The current Clorox CEO is Benno Dorer, who has been in the position since 2014. He was voted by employees as Glassdoor’s 2016 most beloved CEO (Snyder, 2017). As of June 2016, the Clorox Company had annual net sales of $5.8 billion and approximately 8,000 employees worldwide (Nasdaq, 2017). In 2008, Clorox Company made an unprecedented move by adding a natural cleaning line, Green Works, into the mainstream cleaning aisle. Clorox Company became the first U.S. marketer to develop and launch a nationwide natural cleaning product