Clorox Competitive Strategy Essay
The products that are included in this strategy are: Clorox Kitchen Cleaner, Clorox Stain Remover Spray, Clorox Bleach Foamer, Clorox Max Stain and Colour Remover, Clorox Toilet bowl cleaner, Clorox Disinfecting Bathroom Cleaner, Clorox Precision Pour Bleach Gel, Pine Sol Multi Surface Cleaner. The reasons are:
1. New packaging either the colour or the form.
2. New variants in each product.
3. Clorox gives coupon for the customers with the intention of attract more customers. The main focus of Clorox is cleanser and bleach, in the cleaning and household category. But then Clorox develop their products through launching their new product that’s focus on:
1. Personal care, the products included in this kind of product is Burt’s Bee daily facial cleanser. …show more content…
Lifestyle, the product included in these kinds of products are Brita Filter Water Bottle and Glad Lockware Container (but it’s not SBU because Glad Lockware Container just has one competitor that is Lock and Lock)
From this case, we can conclude that Clorox develop new products in their current market to gain more customers.
Clorox expand their market to some new countries such as Spain and Italy. They market their such as laundry perfume, disinfectant products, bleach but with the other brands like Poett, Mistolin, Cloro Nevex, and Oyudin that’re sold in international. From this case, we can see that Clorox has developed their product marketing wider to gain more customers not only in United States but also in other countries.
• The example of product included in this kind of strategy is Scoop Away Cat Litter and Clorox Stain and Odor Remover because these are the first Clorox’ product that’s used for pets.
• Actually, there are still other new products’ innovation made by Clorox that are Fresh Step Odor Shield and Glad Odor Shield. The products are still really new either from the market or the product. But because of no competitor, these kinds of products cannot be included in Strategy Business
1. New packaging either the colour or the form.
2. New variants in each product.
3. Clorox gives coupon for the customers with the intention of attract more customers. The main focus of Clorox is cleanser and bleach, in the cleaning and household category. But then Clorox develop their products through launching their new product that’s focus on:
1. Personal care, the products included in this kind of product is Burt’s Bee daily facial cleanser. …show more content…
Lifestyle, the product included in these kinds of products are Brita Filter Water Bottle and Glad Lockware Container (but it’s not SBU because Glad Lockware Container just has one competitor that is Lock and Lock)
From this case, we can conclude that Clorox develop new products in their current market to gain more customers.
Clorox expand their market to some new countries such as Spain and Italy. They market their such as laundry perfume, disinfectant products, bleach but with the other brands like Poett, Mistolin, Cloro Nevex, and Oyudin that’re sold in international. From this case, we can see that Clorox has developed their product marketing wider to gain more customers not only in United States but also in other countries.
• The example of product included in this kind of strategy is Scoop Away Cat Litter and Clorox Stain and Odor Remover because these are the first Clorox’ product that’s used for pets.
• Actually, there are still other new products’ innovation made by Clorox that are Fresh Step Odor Shield and Glad Odor Shield. The products are still really new either from the market or the product. But because of no competitor, these kinds of products cannot be included in Strategy Business