Clearasil And Axe

Good Essays
Topics: Female, Sex, Woman, Male
The message behind the Axe commercials is quite simple: Use Axe body sprays and women will pursue you. Even though many ads online may claim to be selling magic pheromones that are “100% Guaranteed to Attract Sex Now,” it’s pretty safe to say that there is no such thing. If it were true eHarmony and Match.com would be filing for Chapter 11 right about now. Nevertheless, commercials targeting young adults, such as Clearasil and Axe, adamantly glorify these unrealistic fantasies.
In 2008 Axe released a body spray labeled Dark Temptation, its slogan implying that it is “as irresistible as chocolate.” Encased in a rather stout container, the prints on it are rather gloomy and reminiscent of the retro era. The commercial for it however, is quite jaunty and upbeat, which makes it unique from earlier commercials they’ve made. Instead of the usual adult movie reference, the Dark Temptation commercial was quite fantasy-esque. It reminded me of the Tin Man walking along the yellow brick road hoping to receive what he desperately needed.
The commercial begins in a stark white bathroom. In front of a mirror is a young male in his late teens or early twenties holding a can in his right hand. The only sounds heard are sprays emanating from this can. After a
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Companies such as Oxy and Clearasil are continually convincing teenagers that clearing their skin would improve their social status. Seeing how well the acne parade was doing, another market emerged targeting yet another teenage angst--sweat. Tag and Axe body sprays have taken a similar selling approach, telling teenage boys that using the products will make them irresistible to the opposite sex. It is said that sex sells, which is still very true today. Hardly ever is there an ad without a beautiful female half naked wanting you to buy a product. But now that advertisers are melding both sex and humor, it makes it rather hard to forget their

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