classical conditioning and instrumental conditioning

Good Essays
Classical conditioning and instrumental conditioning
Classical conditioning is about pairing a stimulus with another stimulus that cause a natural reaction. As a good example of Pavlov’s dog meat powder experiment, the dog meat powder and dog salivating is unconditional reponse which naturally occurred. However, if a dog was given a meat powder after the bell ring, eventually the dog will salivate whenever bell rings even if there are no meat powder, meaning, by pairing the two stimulus the desired behavior will be evoked without the unconditional stimulus which originally used.
Operant conditioning is encouraging a particular behavior by positive reinforcers such as rewards or sometimes by punishment. The marketers use this conditioning to attract consumers and as well as keeping them satisfied. Consumers feel that they are compensated and gained extra value when they are given some kind of rewards. By applying operant conditioning technique, the person, company or the source selling the product or service are getting their desired benefit but also consumers sometimes feel it is win-win situation.

The main difference between the Classical conditioning and instrumental conditioning is that, with operant conditioning, the consumers must be passive and participate and act in some way to achieve desired behavior where in classical conditioning, the behavior is elicited by natural unconditional response.

Shaping is process of altering desired behavior over time. By instrumental conditioning, this behavior can be achieved from offering small reward to a larger reward and gradually the consumer will behave as planned by a markters.
In a Starcity casino in Sydney, they are applying instrumental conditioning on their marketing strategy. They provide consumers with various levels of membership cards, meaning if casino customers spend more time their level of card will be promoted to a next level. First membership starts with blue card, then silver, gold and if

You May Also Find These Documents Helpful

  • Better Essays

    Instrumental Conditioning

    • 1432 Words
    • 6 Pages

    Instrumental Conditioning: Learning how to Tie Your Shoes George T. Jackson, University of Phoenix Psych/550 Psychology of Learning Dr. John Barker, Facilitator Instrumental Conditioning: Learning how to Tie Your Shoes Instrumental conditioning is a process that permits a change in behavior, and the change of behavior can be either negative or positive, depending…

    • 1432 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Instrumental Conditioning

    • 1598 Words
    • 7 Pages

    the term instrumental (operant) conditioning they tend to immediately think of the "Skinner-Box". Skinner conducted classic experiments where he trained rats and pigeons to press a lever in order to obtain a food reward. The experimenter would choose a suited output to pair it with a consequence. After a training period, the animals would show the behavior (BH, e.g. pressing the lever) even in absence of any reward, if the BH-US association had been memorized. Instrumental conditioning differs…

    • 1598 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Instrumental Conditioning

    • 1187 Words
    • 5 Pages

    Instrumental Conditioning Introduction Instrumental conditioning was introduced by B.F. Skinner as a learning process with an rewards and punishment system. This type of system is set up to enforce or reinforce the punishment system that is in place to decrease the possibility that a behavior will happen again later in the future. In instrumental conditioning there are some components that will be discussed like positive reinforcers which means, if a person is good they will be awarded after…

    • 1187 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Classical Conditioning

    • 958 Words
    • 4 Pages

    Traditionally Classical conditioning is a powerful and widely utilised form of learning best associated with Ivan Pavlov (Mcsweeny, 2004). The basic Pavilion model of behaviour proposes, learning is largely an associative process and most behaviour is conditioned by reward and punishment. The model discusses the presentation of two or more events defined experimentally through a distinct sequential relationship which occur in complete sequence, over a short period of time. This sequence becomes fused…

    • 958 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Classical Conditioning

    • 1740 Words
    • 7 Pages

    Classical Conditioning PSYCH/550 July 9, 2012 Dr. Ming Zheng Classical Conditioning Introduction Concept of Classical Conditioning and Factors that Affect Classical Conditioning Classical conditioning is learning which has been acquired by experience (Terry, 2009). Pavlov was the first one to experiment classical conditioning by training dogs how to salivate when they heard a bell ring. In order for Pavlov to be able to do this…

    • 1740 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Classical Conditioning

    • 1754 Words
    • 8 Pages

    Classical Conditioning Paper Psychology of Learning-PSYCH/550 Abstract The purpose of this paper is to examine and discuss classical conditioning. Much of the material has been covered in class discussion questions based on classical conditioning, allowing for a greater insight from the group of students providing the research of what classical conditioning is. Classical conditioning is defined as, “A process of behavior modification by which a subject comes to respond…

    • 1754 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Classical Conditioning

    • 948 Words
    • 4 Pages

    | Classical Conditioning | | | Markeda Shipman | 7/15/2012 | | Introduction When we think of classical conditioning we think of Ivan Pavlov. Ivan Pavlov discovered classical conditioning, during 1904 when he began studying the digestion of dogs. Ivan Pavlov is one of the most remarkable men that came up with theories so that we are able to understand what is going on in the world of psychology today. Classical conditioning is one of the theories that will always be brought up…

    • 948 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Classical Conditioning

    • 3226 Words
    • 10 Pages

    “Evaluate the role of Classical Conditioning In modern consumer behaviour” Learning is a relatively permanent change in behaviour which comes from experience. “Learning occurs when new behaviours or changes in behaviours are acquired as the result of an individual’s response to stimuli.” (www.my-ecoach.com). There are three types of behavioural learning theories. These include contiguity, classical or respondent conditioning and operant conditioning. “In classical conditioning, a secondary stimulus…

    • 3226 Words
    • 10 Pages
    Good Essays
  • Better Essays

    EXPERIMENT NO. 5 Instrumental/Operant Conditioning OBJECTIVE To illustrate behavior modification through the application of operant conditioning techniques. INTRODUCTION Operant conditioning was first observed by Edward Thorndike’s observation that behavior is encouraged and discouraged by its consequences. “Operants” was the term conceptualized by Skinner from the said behaviors for they operate on the surrounding environment to generate consequences. Thus, behavior that is followed by positive…

    • 1589 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Classical Conditioning

    • 954 Words
    • 4 Pages

    experience, classical conditioning or operant conditioning. (Hergenhahn & Olson, 2005) Aristotle theorized through his laws of association that information can be recalled through contiguity, similarity or contrast. (Hergenhahn & Olson, 2005) Using the frontal lobes of our brain the information can be manipulated to form ideas or thoughts both directly or abstractly from the knowledge that is stored in longterm memory. Learning is studied by the potential change or observable…

    • 954 Words
    • 4 Pages
    Better Essays