classical conditioning and instrumental conditioning
Classical conditioning and instrumental conditioning
Classical conditioning is about pairing a stimulus with another stimulus that cause a natural reaction. As a good example of Pavlov’s dog meat powder experiment, the dog meat powder and dog salivating is unconditional reponse which naturally occurred. However, if a dog was given a meat powder after the bell ring, eventually the dog will salivate whenever bell rings even if there are no meat powder, meaning, by pairing the two stimulus the desired behavior will be evoked without the unconditional stimulus which originally used.
Operant conditioning is encouraging a particular behavior by positive reinforcers such as rewards or sometimes by punishment. The marketers use this conditioning to attract consumers and as well as keeping them satisfied. Consumers feel that they are compensated and gained extra value when they are given some kind of rewards. By applying operant conditioning technique, the person, company or the source selling the product or service are getting their desired benefit but also consumers sometimes feel it is win-win situation.
The main difference between the Classical conditioning and instrumental conditioning is that, with operant conditioning, the consumers must be passive and participate and act in some way to achieve desired behavior where in classical conditioning, the behavior is elicited by natural unconditional response.
Shaping is process of altering desired behavior over time. By instrumental conditioning, this behavior can be achieved from offering small reward to a larger reward and gradually the consumer will behave as planned by a markters.
In a Starcity casino in Sydney, they are applying instrumental conditioning on their marketing strategy. They provide consumers with various levels of membership cards, meaning if casino customers spend more time their level of card will be promoted to a next level. First membership starts with blue card, then silver, gold and if
Classical conditioning is about pairing a stimulus with another stimulus that cause a natural reaction. As a good example of Pavlov’s dog meat powder experiment, the dog meat powder and dog salivating is unconditional reponse which naturally occurred. However, if a dog was given a meat powder after the bell ring, eventually the dog will salivate whenever bell rings even if there are no meat powder, meaning, by pairing the two stimulus the desired behavior will be evoked without the unconditional stimulus which originally used.
Operant conditioning is encouraging a particular behavior by positive reinforcers such as rewards or sometimes by punishment. The marketers use this conditioning to attract consumers and as well as keeping them satisfied. Consumers feel that they are compensated and gained extra value when they are given some kind of rewards. By applying operant conditioning technique, the person, company or the source selling the product or service are getting their desired benefit but also consumers sometimes feel it is win-win situation.
The main difference between the Classical conditioning and instrumental conditioning is that, with operant conditioning, the consumers must be passive and participate and act in some way to achieve desired behavior where in classical conditioning, the behavior is elicited by natural unconditional response.
Shaping is process of altering desired behavior over time. By instrumental conditioning, this behavior can be achieved from offering small reward to a larger reward and gradually the consumer will behave as planned by a markters.
In a Starcity casino in Sydney, they are applying instrumental conditioning on their marketing strategy. They provide consumers with various levels of membership cards, meaning if casino customers spend more time their level of card will be promoted to a next level. First membership starts with blue card, then silver, gold and if