Top-Rated Free Essay

Classical Conditioning

Good Essays
The use of classical conditioning in advertising has long been used as a means for those who sell products and services to influence consumers to purchase from them instead of competitors. Classical conditioning involves four main components: unconditioned stimulus (UCS), the unconditioned response (UCR), the conditioned stimulus (CS), and the conditioned response (CR). In classical conditioning there is an association which is developed between the unconditioned stimulus and the conditioned stimulus that prompts the conditioned response. If we use the famous experiment carried out by the founder of classical conditioning, Ivan Pavlov, we find that the UCS would be food in the dog's mouth, the UCR would be salivation, the CS would be the bell's tone, and the salvation associated with the bell's tone is the CR.
Classical conditioning is a form of learning but it is also a form of behavioral change. Advertisers have long relied on its principles to cause consumers to buy one company's products and services over those of another company by achieving a conditioned response in consumers. According to Smith, Feinberg and Burns (1998), "classical conditioning is widely used in advertising practices" (63). While a bell normally does not make an animal salivate, food in its mouth does. By associating the ringing of a bell with "dinner time", Pavlov was able to elicit an emotional response in his dogs that made them as
What's Pavlov Classical Conditioning?
This theory can be defined as a form of associative learning that was first demonstrated by Ivan Pavlov, a Russian psychologist. Since Ivan Pavlov founded this theory with his breakthrough research techniques, it's also known as "Pavlov classical conditioning."
More Explanation On Pavlov Classical Conditioning
The typical procedure for inducing this theory involves pairing an unknown brand, things, words, and music repeatedly together with some other stimulus that you know already automatically elicits positive feelings or emotions. Let me enlighten you with more examples of classical conditioning theory in action if you're still blank.
10 Solid Examples Of Classical Conditioning In Action 1. Pairing a popular music together with the products in advertisements to generate positive feelings and liking towards the products 2. Christmas music played in store may trigger the sweet memories and the habits of giving and sharing in a consumer's mind and thus will persuade he or she to enter the store 3. Political candidates try to appear in TV with patriotic background music to elicit the patriotic feelings of the voters 4. Consistently advertising a product on exciting game shows may result in the product itself generating an excitement response. 5. Guys tend to associate themselves with anything that the girls like in order to create a good impression in their mind and eventually win their hearts. 6. Girls may tend to symbolize themselves as a "sex symbol" to instantly attract the guys to approach them to start a relationship. 7. People who receives chemotherapy often vomit during or shortly after the procedure. After several chemotherapy sessions, people begin feeling sick at the sight of the treatment room. 8. The sight of food will make you hungry. Soon every time you go into the kitchen, you will feel hungry too. 9. Whenever you see a scary movie, you will always eat a box of thin mints. Now you will find that just seeing thin mints makes you feel scared. 10. If you met a new person who is an excellent cook, after a few superb meals you will find yourself liking that person very much. Bonus Part: How To Do Hypnosis Mind Control/Persuade Someone With Pavlov Classical Conditioning Theory?Step 1: Learn as much as you can (feelings and behaviors) about your target audience and focus on the final outcome that you want them to response.Step 2: Associate yourself together with the positive feelings or your audience's favorite behaviors and keep on repeating itStep 3: Your audience will eventually associate you with something positive in their minds and thus will like you. Once you've achieved this, you can learn how to persuade someone easily and won't get rejected.Step 4: Go here to learn more on how to use Pavlov classical condition theory to do hypnosis mind control or persuade someone. |

Article Source: http://EzineArticles.com/2883783

You May Also Find These Documents Helpful

  • Better Essays

    Classical Conditioning

    • 1740 Words
    • 7 Pages

    Classical Conditioning PSYCH/550 July 9, 2012 Dr. Ming Zheng Classical Conditioning Introduction Concept of Classical Conditioning and Factors that Affect Classical Conditioning Classical conditioning is learning which has been acquired by experience (Terry, 2009). Pavlov was the first one to experiment classical conditioning by training dogs how to salivate when they heard a bell ring. In order for Pavlov to be able to do this…

    • 1740 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Classical Conditioning

    • 948 Words
    • 4 Pages

    | Classical Conditioning | | | Markeda Shipman | 7/15/2012 | | Introduction When we think of classical conditioning we think of Ivan Pavlov. Ivan Pavlov discovered classical conditioning, during 1904 when he began studying the digestion of dogs. Ivan Pavlov is one of the most remarkable men that came up with theories so that we are able to understand what is going on in the world of psychology today. Classical conditioning is one of the theories that will always be brought up…

    • 948 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Classical Conditioning

    • 3226 Words
    • 10 Pages

    “Evaluate the role of Classical Conditioning In modern consumer behaviour” Learning is a relatively permanent change in behaviour which comes from experience. “Learning occurs when new behaviours or changes in behaviours are acquired as the result of an individual’s response to stimuli.” (www.my-ecoach.com). There are three types of behavioural learning theories. These include contiguity, classical or respondent conditioning and operant conditioning. “In classical conditioning, a secondary stimulus…

    • 3226 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Classical Conditioning

    • 954 Words
    • 4 Pages

    experience, classical conditioning or operant conditioning. (Hergenhahn & Olson, 2005) Aristotle theorized through his laws of association that information can be recalled through contiguity, similarity or contrast. (Hergenhahn & Olson, 2005) Using the frontal lobes of our brain the information can be manipulated to form ideas or thoughts both directly or abstractly from the knowledge that is stored in longterm memory. Learning is studied by the potential change or observable…

    • 954 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Classical Conditioning

    • 481 Words
    • 2 Pages

    Green Light Go, Red Light Stop Classical conditioning shapes many of society's common, everyday tasks. Whether we know it or not, many actions we do numerous times a day are a direct result of classical conditioning. To better understand why we act the way we do in society, classical conditioning must be defined and described. Classical conditioning is defined as: a process by which a previously neutral stimulus acquires the capacity to elicit a response through association with a stimulus…

    • 481 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Classical Conditioning

    • 784 Words
    • 4 Pages

    Classical Conditioning Pape PSY/390 July 25, 2011 Introduction There are many theories about learning, one in particular sought to explain learning through processes that occur through associations with environmental stimuli and natural stimuli. This theory was discovered coincidently by a Russia physiologist named Ivan Pavlov; Pavlov called this approach classical conditioning. The following short essay will describe the theory of classical conditioning as well to provide some history…

    • 784 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Classical Conditioning

    • 1754 Words
    • 8 Pages

    Classical Conditioning Paper Psychology of Learning-PSYCH/550 Abstract The purpose of this paper is to examine and discuss classical conditioning. Much of the material has been covered in class discussion questions based on classical conditioning, allowing for a greater insight from the group of students providing the research of what classical conditioning is. Classical conditioning is defined as, “A process of behavior modification by which a subject comes to respond…

    • 1754 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Classical Conditioning

    • 825 Words
    • 4 Pages

    Classical conditioning has become a part of daily life for the last 50 years or so. Though other forms of behavior modification have grown from the original experiments of the early behaviorist, classical conditioning has found a permanent place in society. Originally discovered by Russian physiologist Ivan Pavlov, classical conditioning is a learning process that occurs when associations are formed between an organism’s naturally occurring response and an environmental stimulus (Cherry, 2010).…

    • 825 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Classical Conditioning

    • 1616 Words
    • 7 Pages

    do it!! Classical Conditioning and Operant Conditioning Phobias in a human being are a very powerful thing. So powerful that they can be developed at a very early age, and affect the rest of our lives. There are many types of phobias, some are more common than others, such as heights, insects, or needles. I have also seen phobias as weird as pickles and rabbits! Despite how weird a phobia might be, these phobias have developed a certain way: Through classical or operant conditioning. As far…

    • 1616 Words
    • 7 Pages
    Good Essays
  • Good Essays

    classical conditioning

    • 677 Words
    • 3 Pages

    yellow you should slow down. These are all elicit reactions to a color that is familiar to you when you are driving. This type of learning is called classical conditioning. Classical conditioning takes a great part in structures of society and all individuals encounter it at some point in their lives. To better understand how classical conditioning relates to our lives we first must define it. Once defined, it will be easier to relate to our lives, as I will be doing in this paper. It is important…

    • 677 Words
    • 3 Pages
    Good Essays