A child could be influenced at a very young age to be prejudice through classical conditioning. If you take a child and show him a picture of a black family if each time he reaches for the picture of the black family he receives a hard pinch that makes him cry followed by the word “bad” he will associate the black family with being bad. If this action is repeated eventually when the child sees a black person he will dislike black people.
US=Pinch UR/CR=dislike CS=black people
If a person were to place to pictures in front of a child, one of a black family and one of a white family, if each time the child reaches for the picture of the black family he receives a hard pinch that makes him cry, followed by the word “bad” he will associate the black family as being bad. If each time the child reaches for the picture of the white family he receives a piece of candy followed by the words “good” he will eventually stop reaching for the picture of the black family and choose the picture of the white family that is followed up with a piece of candy and the word “good”. If this is done repeatedly the child will eventually only reach for the picture of the white family. As the child grows up he will associate black people as being bad.
Negative reinforcement: hard pinch
Positive reinforcement: Candy
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